REPRESENTATION
KIM LEE
CASE STUDY
KIM LEE
DJ
MUSIC ARTIST
ACTRESS
TALENT
TV PERSONALITY
TALENT
HOST
TALENT
KIM LEE'S STORY
Los Angeles native, Kim Lee has become one of the most sought after DJ/ Producer in the business. Kim graduated from Scratch Academy in Los Angeles. From the support and encouragement from Apl De Ap from The Black Eyed Peas, Kim quickly start touring the world from the U.S to Asia and becoming one of the biggest DJ’s in the industry. She has toured and done shows with Steve Aoki, Martin Garrix, Diplo, and Skrillex. Kim also performed along with Cardi B, YG, and Tyga at Fashion Nova Event, 2021 MTV Movie & TV awards, Anastasia Beverly Hills Halloween Party, Budweiser, Johnny Walker, Hennessy, Ultra Japan, Ultra China, Ultra Korea, Life in Color Korea, Mad Decent Boat Party, It’s The Ship, EDC New York, Drai’s in Las Vegas, Marquee Vegas, Tao Las Vegas, Eleven in Miami, and Pacha NYC. Kim is now a residency at the world famous Wynn Nightlife, performing both at Encore Beach Club and XS.
From appearing on music videos for Kanye West to Katy Perry and many more. Kim was named #1 FHM sexiest women in Asia (Singapore). A girl of many hats, she was the host of Yo! MTV Raps Asia in 2019 and soon after her she won over many hearts when Netflix show Bling Empire aired. Bling Empire season 2 will soon air in 2022.
THE EDITORIAL COVERS
KIM LEE
KIM LEE
NETFLIX BLING EMPIRE CLIP
ANNA AND KIM DITCH HER SECURITY FOR A NIGHT ON TOWN IN LOS ANGELES.
COURTESY OF NETFLIX
FEBRUARY 10, 2023
THE OBJECTIVE
Kim Lee emerges as an accomplished actor, TV personality, and world-renowned DJ, captivating audiences worldwide in the groundbreaking unscripted TV series "Bling Empire" on Netflix. Our strategic and thoughtful press opportunities engaged media and effectively showcased Kim's remarkable talent.
Positioning Kim as an essential part of the ensemble cast, we emphasized the significance of representation in the Asian American Pacific Islander (AAPI) community. Additionally, we highlighted Kim's trailblazing achievement as the first Asian American female DJ to hold a residency with the prestigious Wynn Nightlife and Encore Beach Club in the bustling travel destination of Las Vegas.
Through our comprehensive communications strategy, Kim Lee's prominence soared, elevating her status as a multi-talented artist and influential figure in the entertainment industry.
THE SOLUTION
Kim Lee made her dazzling debut on Netflix's groundbreaking reality show "Bling Empire," forever changing the landscape of unscripted and alternative TV. As a pivotal part of an all-Asian cast that showcased diverse backgrounds, the show became a global cultural celebration, reaching audiences in 190 countries.
Ahead of the highly anticipated Seasons 2 and 3, SNA executed a strategic publicity campaign for Kim, ensuring the new seasons launched with a bang. Interviews with prominent media outlets such as Complex's "The Daily Drift" and iHeartRadio's "The Important Things with Bobbi Brown" catapulted Kim's presence to new communities worldwide. Her star power continues to shine brightly across the globe, captivating audiences and leaving a lasting impact.
THE IMPACT
The celebrity-driven communications strategy for Kim Lee came to life through a dynamic blend of entertainment, alternative television, and major media outreach, resonating with cultural touchpoints while capturing the attention of diverse audiences. Kim's multifaceted talents span across music, television, beauty, and fashion, making her a cultural force to be reckoned with.
Her star power shined brightly in entertainment broadcast shows such as Entertainment Tonight, E! News, The Daily 10, Extra! TV, MTV, and many others. Additionally, Kim's prowess as a sought-after DJ made her a standout presence at the most notable events in the entertainment industry. With a magnetic presence and boundless talent, Kim Lee's influence continues to shape and inspire cultural relevance worldwide.
COMPLEX
BLING EMPIRE STAR KIM LEE
JOINS THE DAILY DRIFT LIVE!
COURTESY OF COMPLEX
MAY 26, 2022
