CASE STUDY

Launching InstaSteam Success Through True Partnership

InstaSteam is a revolutionary, eco-friendly, electricity-free steamer invented by entrepreneur Ari Hirsch. Through a bold and tailored communications campaign, SNA Communications propelled InstaSteam to become the leading portable steamer in the U.S. market. Strategic media placements and multi-touchpoint outreach catapulted the brand into mainstream recognition, with features in prestigious outlets such as Forbes, Rolling Stone, The Wall Street Journal, New York Post, CW, CBS, NBC, FOX, and MSNBC.

ALL CASE STUDIES

THEIR STORY

The World's First Portable Clothing Steamer That Does Not Require Electricity

Invented by 22-year-old Ari Hirsch, InstaSteam offers the world’s first and only portable clothing steamer that does not require electricity. Originally created to serve travelers, busy professionals, and eco-conscious consumers, InstaSteam was born from a need to simplify garment care on the go. Its patented technology allows users to steam garments in under three minutes by simply adding water to a pod inside a garment bag—perfect for use on cruise ships, vacations, business trips, school, or at home.

"I'd like to start off by saying that I have never had a better team manage my brand. Although InstaSteam took a big hit due to Covid-19, SNA Communications played a vital role in keeping the company alive. I appreciate how much they cared about and believed in my business as if it were their own. I would highly recommend SNA to anyone who is looking for a firm that is honest, professional, and amazing at what they do. SNA has gotten us featured in Rolling Stone, Forbes, etc. We look forward to working with Steve and his team again."

ARI HIRSCH

CEO & FOUNDER, PRISTEAM PRODUCTS / INSTASTEAM

THE CHALLENGE

Bringing Brands Straight To The Consumer

INSTASTEAM 7 TIPS TO LOOK GOOD WHILE TRAVELING

InstaSteam engaged SNA Communications with the goal of elevating brand visibility and establishing itself as the category leader in the portable steamer market. This ambitious objective presented several distinct challenges:

InstaSteam was a breakthrough product in a crowded and highly competitive consumer goods space, but it lacked broad brand recognition and had minimal media exposure.
While the product had secured its patent and demonstrated strong functionality, it was still in the early stages of building market credibility and consumer trust—especially in a category traditionally dominated by large, plug-in devices.
Consumer habits were split: travelers and eco-conscious shoppers were open to innovation, but the broader audience remained conditioned to expect traditional electric steamers and in-store demonstrations.
The product’s unique selling propositions—no electricity required, cruise-ship approved, and sustainability focused—required nuanced messaging to resonate across multiple verticals including travel, lifestyle, tech, and fashion.

Timing added complexity: InstaSteam’s campaign needed to break through the noise of the holiday gifting season and compete for attention in crowded editorial calendars and gift guide placements.

THE SOLUTION

The Icelandic Glacial™ Four-Step Solution

CHANNELS + SERVICES

COMMUNICATIONS

EXPERIENTIAL

CONCERTS + LIVE STREAMING

TALENT + INFLUENCER MARKETING

SNA Communications adopted a custom, multi-touchpoint strategy tailored to InstaSteam’s unique product positioning, consumer segments, and market readiness across key verticals.

Holiday Campaign Activation – Travel, Lifestyle, and Gifting Vertical

SNA identified high-impact seasonal moments to position InstaSteam as a must-have innovation for both travel-savvy consumers and practical gift-givers. A Q4 holiday-focused campaign was launched, integrating the product into curated gift guides, “best steamer” editorial roundups, and lifestyle trend features. Messaging focused on InstaSteam’s core differentiators—eco-friendly, electricity-free, TSA/cruise ship approved—to drive resonance across top-tier media including Forbes, New York Post, Rolling Stone, and many more.

Tailored Editorial Pitching – Fashion, Business, and Sustainability Channels
Recognizing the product’s diverse applications, the SNA team segmented its media outreach across fashion, business, and sustainability editors. Each pitch was customized to highlight the most relevant value propositions—from garment care for on-the-go professionals to environmentally conscious convenience. These hyper-targeted strategies generated placements across both traditional media and digital-first platforms.

Media Relationship Leverage – National Broadcast & Affiliate Syndication
SNA strategically activated its deep network of editorial and producer relationships to secure national TV features and regional broadcast opportunities. Through compelling founder storytelling, product demos, and seasonal relevance, InstaSteam was showcased across CBS, NBC, FOX, CW, and MSNBC, bringing the brand into millions of households nationwide.

Post-Launch Momentum – Long-Tail Cultural Relevance & Influencer Seeding
Following the initial campaign wave, SNA guided the brand toward sustained engagement through influencer outreach, organic product seeding, and participation in key seasonal trends. This allowed InstaSteam to maintain visibility in a highly competitive consumer product space and to continue driving conversions beyond traditional press cycles.

NO-NONSENSE KIND OF RESULTS