COMMUNICATIONS
INSTASTEAM
CASE STUDY
THE OBJECTIVE
Introducing InstaSteam a revolutionary product as the new best steamer in the market. Position the InstaSteam products as the leading patented product in the U.S. market through a comprehensive communications strategy.
COMMUNICATIONS
INSTASTEAM 7 TIPS TO LOOK GOOD
WHILE TRAVELING
COURTESY OF PRISTEAM PRODUCTS
JULY 22, 2022
THE SOLUTION
Steve Nguyen & Associates (SNA) identified press opportunities during the holiday season by leveraging our solid relationships with editors in top-tier media outlets. SNA crafted multi-touchpoint to customize each pitch to each editor for high brand visibility. From strategic gift guides to best steamer lists, SNA executed a communications campaign that elevated the awareness for the InstaSteam brand for Pristeam Products.
THE MEDIA
INSTASTEAM FEATURED IN FORBES
HOLIDAY GIFT GUIDE 2020: THE BEST STOCKING STUFFERS FOR TRAVELERS
COURTESY OF FORBES
DECEMBER 8, 2020
THE MEDIA
INSTASTEAM
NATIONAL EXAMINER
COURTESY OF NATIONAL EXAMINER
DECEMBER 8, 2020
THE IMPACT
The business communications strategy for InstaSteam came to life through a dynamic blend of entertainment, business, fashion, and major media outreach, resonating with cultural touchpoints while capturing the attention of diverse audiences.
The InstaSteam launch was a major success with media placements in Forbes, RollingStone, The Wall Street Journal, New York Post, CW, CBS, NBC, FOX, MSNBC and many more. With a magnetic presence and innovative products InstaSteam's influence continues to shape and inspire cultural relevance worldwide.