CASE STUDY
Be Yourself. Be Confident. Be Positive.
In a bold initiative to amplify brand awareness and redefine the lingerie industry’s beauty standards, Buxxomly partnered with actress Cassandra Scerbo and singer Pia Toscano for a strategic communications and influencer campaign. The initiative harnessed celebrity-driven storytelling, modern PR tactics, and social media engagement to highlight Buxxomly’s signature BUUST undergarment—an eco-luxe, backless, body-lifting innovation designed to empower women to #BeBuxxomlyYou.
THEIR STORY
Founded by marketing powerhouse and heart-health survivor Mika Leah, Buxxomly was born from necessity: a desire for luxurious yet functional undergarments that support women without compromising comfort or style. Together with Italian lingerie designer Romina Cristodero, Mika launched the BUUST undergarment—a sexy, sustainable liftwear™ lingerie designed to fit, flatter, and uplift all body types. The brand’s mission: to lift all women up to feel confident in their own bodies.
THE CHALLENGE
Shaping The New Standard
Despite the product's innovation and meaningful mission, Buxxomly faced a common hurdle for emerging brands: how to break through a saturated intimates market dominated by legacy brands. Key goals included:
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Increasing brand visibility.
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Building consumer trust and aspirational equity.
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Driving social buzz and online engagement.
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Establishing Buxxomly as a go-to solution for women seeking backless, supportive lingerie for formalwear and special events.
THE SOLUTION
CHANNELS + SERVICES
SNA Communications launched a multi-channel communications and influencer campaign featuring:
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Celebrity Alignments: Actress Cassandra Scerbo and singer Pia Toscano shared their personal experiences with the BUUST product, reinforcing its real-life function and confidence-boosting power.
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Content Creation: Produced elegant, empowered visuals and videos spotlighting Cassandra and Pia wearing BUUST with red carpet, bridal, and formalwear.
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Earned Social Media: Curated behind-the-scenes, UGC, and testimonial-driven content across Instagram, Facebook, X (formerly Twitter), TikTok, and YouTube.
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Retail + Press Strategy: Amplified via press releases, product seeding, and pitching to fashion, beauty, and bridal outlets.
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Sustainability Messaging: Highlighted Buxxomly’s eco-conscious design using recycled Italian fabric and ethical production practices.
DEFINING SUCCESS TRANSCENDING METRICS
The Buxxomly campaign with Cassandra Scerbo and Pia Toscano successfully elevated the brand’s visibility, credibility, and consumer engagement, positioning it as a luxurious yet purpose-driven leader in the lingerie space. Through compelling storytelling, authentic endorsements, and a strong focus on sustainability and inclusivity, the campaign generated over 17.6 million online media impressions and 22.1 million social media impressions across platforms like Instagram, TikTok, Facebook, X, YouTube, and Google. With a true reach of 4.2 million and more than 823,000 engagements, the campaign achieved a standout 7.4% average influencer engagement rate and drove a 36% increase in retail site traffic, along with an 18% boost in email subscribers. Buxxomly’s innovative product and empowering message resonated deeply with its audience—redefining lingerie not only as functional and sexy, but as a movement to confidently lift women up, one BUUST at a time.
PERFORMANCE
17.6M+
22.1M+
4.2M+
MEDIA IMPRESSIONS
SOCIAL MEDIA IMPRESSIONS
TRUE REACH
823K+
36%
ENGAGEMENTS
RETAIL WEBSITE TRAFFIC BOOST
31%
INCREASE EMAIL SUBSCRIBERS
" Launching Buxxomly was deeply personal. It came from my own need for something that didn’t exist, and I wanted to share that solution with other women. Partnering with SNA Communications felt like an extension of that mission. They truly got it. They treated the brand with care, heart, and experts, and helped us grow our company. "
MIKA LEAH
FOUNDER, BUXXOMLY
