CASE STUDY

Adapting in Real Time With a Partnerships, Talent + Influencer Marketing-Focused Strategy

SNA Communications partnered with sustainable swimwear brand SWIMINISTA to design and execute a partnerships-driven campaign leveraging talent and influencer marketing. The campaign was headlined by international model and influencer Natalia Barulich, engaging her 3.8M+ followers to generate mass brand awareness, drive traffic to SWIMINISTA.com, and create aspirational content for use across paid, owned, and earned channels.

ALL CASE STUDIES

THEIR STORY

SWIMINISTA

From Rock & Republic Co-Founder Andréa Bernholtz comes SWIMINISTA: comfortable, ultra-chic swimwear made from luxury recycled fabrics, featuring adjustable fits in sizes A-DD. In an effort to give women the confidence to celebrate their own bodies while reducing the swim industry's impact on the planet, SWIMINISTA relies on high-quality fabric made from post-consumer plastics to create sexy, supportive pieces made for movement. Discover eco-conscious, designer swimwear in the SWIMINISTA online shop, along with updates on the company's efforts to give back, both globally and locally.

THE CHALLENGE

Making Waves With Purpose and Style

As the swimwear market continues to grow crowded and seasonal attention spans shorten, SWIMINISTA needed to:

Cut through a saturated digital space
Create elevated brand visibility with a clear eco-conscious message
Engage an audience that resonates with body positivity and luxury style

Build aspirational content with global influencer cachet

THE SOLUTION

Turning Influence Into Impactful Swim Sales

CHANNELS + SERVICES

A styled photoshoot with branded assets in a luxury destination
Storytelling that emphasized fit for all body types, sustainability, and luxury design
Distribution through Natalia’s social channels and brand-owned platforms
High-impact visuals repurposed across digital ads, social, and PR

Earned media engagement using lifestyle editors and influencer gifting

THE RESULTS

The SWIMINISTA x Natalia Barulich campaign generated 12.6 million media impressions and over 14.8 million social media impressions across platforms including Instagram, TikTok, Facebook, YouTube, X, and Google. The content reached 8.4 million users, drove 470K+ engagements, and was saved 35.4K times on Instagram alone. With 23.9K link clicks to SWIMINISTA.com, the brand saw a measurable spike in organic traffic, direct sales via swipe-up links, and a significant boost in newsletter sign-ups and retargeting audience growth. The campaign also sparked ongoing brand ambassador conversations, proving that authentic, values-driven influencer partnerships can effectively drive awareness, conversion, and long-term brand equity.

PERFORMANCE

12.6M+

14.8M+

8.4M+

MEDIA IMPRESSIONS

SOCIAL MEDIA IMPRESSIONS

TRUE REACH

470K+

35.4%

ENGAGEMENTS

CONTENT SAVES ON IG

199.7%

INCREASE WEBSITE TRAFFIC

" SNA brings a new level of rigor to all things creative strategy. They have strong relationships and access to global talent and influencers. Their team deeply understood our brand values and executed a campaign that felt both authentic and powerful. From influencer strategy to creative execution, they delivered results that exceeded our expectations. SNA knows how to use the data! I truly felt supported every step of the way and look forward to future collaborations. "