CASE STUDY
Steve McQueen by Inherent – Launch of The Driver Collection
Inherent partnered with SNA Communications spearheaded the U.S. launch of the Steve McQueen by Inherent Driver Collection, a distinctive menswear capsule that paid tribute to Steve McQueen’s timeless style while supporting men’s mental health advocacy. This high-impact campaign fused fashion, purpose, and legacy to successfully elevate Inherent’s brand identity and drive deep cultural resonance. Through a robust media, influencer, and activation strategy, the launch earned high-profile attention and sparked vital conversations around masculinity and mental wellness.
THEIR STORY
Style In The Driver Seat
INHERENT is a men’s fashion brand with a mission: to empower men to express themselves confidently through personal style while addressing the often-overlooked issue of men's mental health. Inspired by the effortless cool of Steve McQueen, INHERENT joined forces with the late icon’s estate to create The Driver Collection — a capsule line that captures the spirit of vintage motorsport elegance with a modern edge.
The collection served not just as a tribute to McQueen’s enduring legacy as an actor, race car driver, and philanthropist, but also as a vehicle to engage men in conversations about style and emotional well-being.
“I have had the most amazing time with Steve Nguyen and the SNA team. One month after launching my business Inherent we onboarded Emmy Winning Costume Designer, Janie Bryant (lead costume designer for Mad Men, Deadwood, and more) through relationships from SNA. Since then we've launchd our Steve McQueen By Inherent Driver Collection and have been featured in WWD, GQ, The Hollywood Reporter and much more. The connections I've made through working with SNA is invaluable. I cannot thank him and the team enough. I am so thankful to be working with them.”
TAYLOR DRAPER
CEO & FOUNDER, INHERENT
THE OBJECTIVE
Introducing a heritage-inspired menswear collection in a competitive, fast-paced fashion landscape posed several strategic hurdles. The Steve McQueen by Inherent Driver Collection needed to break through the noise of a saturated market while authentically aligning with McQueen’s legacy and Inherent’s purpose-driven ethos. As a digitally native brand, Inherent also faced the challenge of translating its online presence into tangible consumer engagement and media credibility. It was essential to differentiate the collection not only through its aesthetic appeal but by elevating its deeper message around men’s mental health. Balancing commercial goals with meaningful storytelling required a nuanced and culturally attuned communications approach.
Key Challenges:
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Market Saturation: Standing out in a crowded menswear landscape dominated by legacy brands and seasonal drops.
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Cultural Relevance: Honoring Steve McQueen’s legacy in a modern context while staying true to Inherent’s voice.
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Media Breakthrough: Earning credibility for a digitally native brand with limited offline footprint.
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Purpose Integration: Seamlessly embedding the message of men’s mental health without appearing performative.
Consumer Connection: Creating a physical and emotional bridge between the digital collection and real-world audiences through immersive experiences.
STEVE MCQUEEN BY INHERENT
THE DRIVER COLLECTION VIDEO CAMPAIGN
THE SOLUTION
CHANNELS + SERVICES
To successfully launch the Steve McQueen by Inherent Driver Collection, SNA Communications executed a multi-layered strategy that combined storytelling, cultural alignment, and audience engagement. A two-phase media approach laid the foundation—first building broad awareness through national, local, and trade press, then driving deeper excitement through an exclusive in-person activation. SNA curated a targeted influencer and talent marketing campaign to amplify the collection’s reach and authenticity across digital platforms. Purpose-driven messaging was seamlessly woven throughout all touchpoints, ensuring the mental health narrative remained central. By combining traditional PR, experiential marketing, and modern digital tactics, the campaign positioned the collection as both a style statement and a call to action.
Key Solutions:
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Two-Phase Media Strategy:
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Phase 1: Broad media outreach to announce the collection and establish credibility across fashion, lifestyle, and business verticals.
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Phase 2: Event-driven amplification tied to the Steve McQueen Car & Motorcycle Show, generating experiential buzz and exclusive consumer access.
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Talent & Influencer Alignment: Engaged male creators, stylists, and advocates who naturally embodied the brand’s aesthetic and mental health mission, driving organic conversation.
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Purpose-Driven Narrative: Ensured men’s mental health messaging was authentically integrated into press materials, interviews, and influencer content—not just an add-on.
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Experiential Activation: Created an in-person touchpoint through fittings and on-site shopping at the car show, allowing consumers to interact with the collection directly.
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Strategic Content Development: Produced tailored pitches, media kits, and creative assets that honored both Steve McQueen’s legacy and Inherent’s modern design philosophy.
STEVE MCQUEEN BY INHERENT
THE PURPOSE
At the heart of the Steve McQueen By Inherent Driver Collection campaign was a meaningful commitment to advancing men’s mental health. Through a strategic partnership with Movember, the leading global men’s health charity, SNA Communications created a purpose-driven platform that blended fashion with emotional wellness.
This campaign was more than a product launch—it was a call to action for modern men to embrace vulnerability, express themselves authentically, and prioritize mental well-being.
Key Initiatives:
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Authentic Alignment with Movember
Our Communications, Partnerships, and Activations team led a deeply researched and purpose-focused collaboration with Movember. This initiative served to ground the fashion collection in a larger social mission that addressed anxiety, depression, and self-doubt among men.
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Taylor Draper as Movember Spokesperson & Ambassador
As both founder of Inherent and a mental health advocate, Taylor Draper became a visible and relatable face of the campaign. By courageously sharing his personal journey, he inspired open, honest conversations and helped dismantle harmful stigmas around masculinity.
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Community Engagement & Mental Health Education
Through a series of thoughtfully curated:-
Speaking engagements
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Educational panels
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Grassroots events
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Taylor and the Inherent team connected with diverse audiences across the country, providing tools, hope, and support to those navigating mental health challenges.
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Style as a Vehicle for Wellness
Messaging centered around the idea that “dressing well can be an act of self-care.” By emphasizing how personal style contributes to self-esteem and emotional resilience, the campaign helped redefine what it means to be strong and confident today.
The result was a campaign that didn’t just launch a collection—it sparked a movement. One that empowered men to show up fully, both in their wardrobes and their lives.
THE IMPACT BEYOND RESULTS
The launch of the Steve McQueen by Inherent Driver Collection exceeded expectations, solidifying the brand’s position at the intersection of fashion and purpose. With over 325 million online media impressions and extensive coverage across top-tier outlets like WWD, Yahoo! Finance, and California Apparel News, the campaign successfully captured the attention of both fashion insiders and mainstream audiences. Social media generated more than 7.1 million impressions and 325,000+ engagements, driven by curated influencer partnerships and dynamic storytelling. The experiential launch event drew over 1,000 attendees, resulting in 200+ personalized fitting appointments and over 450 units sold in the first week alone. Broadcast, radio, and podcast coverage further amplified the brand’s reach, bringing awareness to the critical message of men’s mental health. Through a strategic blend of earned media, influencer marketing, and purpose-driven content, SNA Communications not only elevated Inherent’s visibility but also established a powerful blueprint for how fashion can drive meaningful cultural conversations.
PERFORMANCE
330M+
7.1M+
325K+
MEDIA IMPRESSIONS
SOCIAL MEDIA IMPRESSIONS
SOCIAL ENGAGEMENTS
1.5M+
129+
2.2M+
TRUE REACH
MEDIA PLACEMENT
VIDEO VIEWS
THE MEDIA
STEVE
MCQUEEN
BY INHERENT
IN THE MEDIA
