CASE STUDY
LAUNCHING STUDIO BY MIRAVAL X KIM LEE PARTNERSHIP
STUDIO by Miraval entrusted SNA to help develop and deploy a dynamic talent and influencer strategy featuring Bling Empire's Kim Lee. Tasked with creating a digital campaign across multi-platforms, SNA position the brand at the intersection of luxury and lifestyle. Since its debut in Q2 2024, the partnership has evolved beyond a conventional agency-client relationship into a collaborative alliance that authentically reflects the STUDIO by Miraval ethos.
THEIR STORY
STUDIO by Miraval is a refined rosé wine from the famed Provence region of France, crafted by Château Miraval—an estate co-owned by Brad Pitt. Drawing inspiration from the estate’s legendary recording studio, once frequented by artists like Pink Floyd and AC/DC, the wine captures the spirit of creativity and elegance. Made from a delicate blend of Cinsault, Grenache, Rolle, and Tibouren grapes, STUDIO by Miraval embodies both heritage and modern sophistication.
THE CHALLENGE
STUDIO by Miraval's media team in New York came to SNA looking to develop and launch a talent + influencer activation. The focus was on building a luxury brand experiential marketing blended with a digital lifestyle campaign. We relish in the ask with distinct challenges:
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There were stakeholders, client teams, and third parties involved.
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Curating the right talent fit—identifying a culturally relevant influencer who could seamlessly align with the brand image while resonating with a digitally engaged, lifestyle-driven audience.
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Integrating offline experience with digital impact—designing an experiential activation that not only captivated in-person but also translated into compelling, shareable content across multiple digital platforms.
THE SOLUTION
CHANNELS + SERVICES
SNA adopted a custom approach to each business channel to maximize the learning and associated KPIs.
STUDIO by Miraval (USA) — SNA Communications worked successfully to complete a tailored talent + influencer marketing, partnerships + activations, experiential, and communications Q2 lifestyle and cultural marketing plan which included a full-funnel approach in order to reach the target consumers. This included launching STUDIO by Miraval’s luxury rosé directly to a culturally connected audience, SNA developed an immersive influencer activation in partnership with Bling Empire star Kim Lee. Hosted at the iconic House of An’s Crustacean in Beverly Hills, the experience featured a curated wine pairing alongside elevated Vietnamese and Asian cuisine in celebration of AANHPI Heritage Month. The event seamlessly fused lifestyle, heritage, and brand storytelling—resulting in authentic engagement, shareable content, and an expanded brand presence among a diverse and influential consumer base.
DEFINING SUCCESS TRANSCENDING METRICS
Our communications campaign and Talent + Influencer Marketing promotion for STUDIO by Miraval went far beyond impressions and engagement rates. By aligning media optimization, digital storytelling, and a full-funnel strategy with meaningful cultural connection, we crafted an activation that felt both elevated and authentic. This collaboration between STUDIO by Miraval’s media team and SNA led to tangible growth across visibility, consumer sentiment, and brand relevance—demonstrating that true success lies not only in the numbers, but in lasting impact and resonance.
PERFORMANCE
1.2B+
27+
2.5M+
MEDIA IMPRESSIONS
MEDIA PLACEMENTS
SOCIAL MEDIA IMPRESSIONS
