The Communications, Partnerships, and Activations team successfully forged a perfect alignment between Famous Cupcakes and the Kardashian family, including Kim, Kourtney, Khloe, and Kris Jenner. This comprehensive program integrated Communications and Partnerships + Activations services, covering every aspect from conception to execution. The campaign's focus was on top-tier food & beverages media, complemented by entertaining media, ensuring a culturally relevant conversation.

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The creative visual campaign was meticulously planned and flawlessly executed, with the Kardashian family photographed by renowned celebrity photographer, Troy Jensen, at a private residence in Bel-Air. The shoot was seamlessly integrated into Keeping Up With The Kardashians for an impactful brand integration campaign. A captivating video content campaign followed, featuring a series of commercials celebrating special occasions and holidays, promoting Famous Cupcakes products.

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The campaign's highlight was the one-of-a-kind experiential marketing activation, the Famous Cupcakes Flagship Store Grand Opening event in Beverly Hills. The event was hosted by the Kardashian sisters and Kris Jenner, with additional talent wrangling, red carpet communications, and other services meticulously handled to ensure an unforgettable experience.