CASE STUDY
Transforming Full-Funnel Communications, Partnerships, and Paid Search Strategy To Launch A Flagship To Increase Revenue and Capture New Customers
SNA partnered with Famous Cupcakes to increase revenue and expand into new audiences with an innovative full-funnel strategy that maximizes visibility and expands to new consumers through a partnership + activation campaign with the Kardashian Jenner Family to launch an integrated communications and experiential marketing campaign for the launch of their flagship store in Beverly Hills. This high-visibility effort spanned commercial advertising, influencer engagement, talent and media strategy, paid search strategy, and digital and social amplification to unlock accelerated growth—anchored by a red carpet event hosted by Kim, Kourtney, Khloe Kardashian, and Kris Jenner.
THEIR STORY
A Sweet Moment
Famous Cupcakes is a premium dessert brand known for its freshly baked, handcrafted cupcakes made from high-quality ingredients. Beloved for its wide range of flavors, signature frosting designs, and celebratory packaging, the brand has carved out a niche in the gifting and events space. Whether it’s birthdays, weddings, holidays, or just a sweet surprise, Famous Cupcakes is synonymous with joyful moments and delicious indulgence. As demand grew and the brand became a favorite among celebrities and tastemakers, Famous Cupcakes set out to elevate its national presence and tap into new lifestyle-driven audiences through strategic marketing and cultural partnerships.
"I created this brand of cupcakes with a very specific objective: to really enter homes through food. The project is to test people’s tastes and broaden the choice of the product line, exploring the wonderful recipes of my family have created."
DESIREE REVIVO
CEO & FOUNDER, FAMOUS CUPCAKES
THE CHALLENGE
Entering a saturated dessert market in Los Angeles required a standout moment. Famous Cupcakes not only needed to make an impact locally, but also sought to build national brand awareness and recognition. The challenge was to create a culturally resonant campaign that would gain attention from both coast-to-coast media outlets and influential tastemakers. They needed to break through regional limitations and generate momentum that extended far beyond the flagship store. It was essential to establish brand authority in the competitive food and lifestyle space while remaining authentic to the brand's celebratory tone and product-driven identity—with the ultimate goal of driving foot traffic to stores.
THE SOLUTION
CHANNELS + SERVICES
SNA Communications partnered closely with Famous Cupcakes to craft and execute a full-scale campaign built on strategic brand alignment, cultural relevance, and a powerful celebrity partnership. We began by identifying talent whose values and audiences aligned with Famous Cupcakes’ celebratory and indulgent ethos, ultimately partnering with the Kardashian-Jenner family to serve as the campaign’s national ambassadors.
Our team mapped out an integrated communications plan that included a red carpet media launch, influencer and celebrity wrangling, and an editorial media blitz across top-tier food and entertainment platforms. This foundation allowed us to create buzz at both the local and national levels.
We then developed a robust content strategy, anchored by a custom photo shoot, and amplified by a series of seasonal commercials spotlighting Famous Cupcakes products for key holidays and special moments. These visual assets were distributed through both paid and organic channels, maximizing exposure across digital including Google, Instagram, Facebook, Twitter, YouTube, and broadcast outlets.
To increase efficiency and drive ROI, we implemented a layered paid media plan, including targeted social and search campaigns designed to reach both loyal customers and new audiences. Content was tailored for each platform and audience segment, ensuring a consistent and high-performing user experience.
Finally, we executed an exclusive brand integration into one of the largest unscripted series, Keeping Up With The Kardashians, providing unmatched cultural visibility and reach for Famous Cupcakes.
ICING ON THE RESULTS
The campaign delivered remarkable results, establishing Famous Cupcakes as a culturally relevant and top-tier dessert brand. SNA worked with Famous Cupcakes to transform their full-funnel strategy across every campaign, resulting in a significant increase in efficiency and revenue. With over 205+ major media placements and coverage across national entertainment television and premium editorial outlets, the brand achieved more than 2.3 billion broadcast and online media impressions and 277 million social media impressions across all major platforms. Engagement topped 5.6 million interactions, while video commercials earned over 11 million combined views. The exclusive Kardashian-led launch event drove a 300% increase in foot traffic to the Beverly Hills store in the first week alone, with a true reach of 82 million. The campaign set a new benchmark for celebrity-powered retail activations, effectively converting cultural influence into tangible brand growth.
PERFORMANCE
5.6M+
277M+
2.3B+
MEDIA IMPRESSIONS
SOCIAL MEDIA
IMPRESSIONS
ENGAGEMENTS
300%
11M+
82M+
TRUE REACH
VIDEO
COMMERCIAL VIEWS
FOOT TRAFFIC
INCREASE
162%
135%
48%
INCREASE IN
REVENUE
IMPROVED CVR
INCREASE IN ROAS
FAMOUS CUPCAKES X THE KARDASHIANS CONTENT MARKETING
THE MEDIA COVERAGE
ACCESS HOLLYWOOD
THE KARDASHIANS SWEET NIGHT OUT AT FAMOUS CUPCAKES
CNN
THE KARDASHIAN JENNER KLAN HOST THE FAMOUS CUPCAPES LAUNCH
E! NEWS
THE FAMOUS CUPCAKES GRAND OPENING THE NUMBER 1 BASH
FANLALA
THE KARDASHIANS AND YOUR FAVE TEEN STARS AT THE FAMOUS CUPCAKES GRAND OPENING
RADAR ONLINE
KARDASHIAN SISTERS ON THE FAMOUS CUPCAKES RED CARPET
ESPN LA 710AM RADIO
KIM KARDASHIAN TALKS FAMOUS CUPCAKES KOLLABORATION
THE MEDIA COVERAGE
