CASE STUDY
CASCADE ICE TAKES OSCARS SUITES
Cascade ICE Sparkling Water made a bold leap into the lifestyle and entertainment space by partnering with SNA Communications for an Oscars Week activation that transformed its zero-calorie beverage into a celebrity-driven cultural moment. Through a curated communications, talent + influencer marketing, digital marketing, and experiential marketing campaign at the exclusive SNA Legacy Lounge for Oscars Suites, the brand traded traditional retail marketing for an immersive, influencer-powered campaign. The result was a high-visibility, multi-channel impact that sparked new consumer interest and redefined the brand’s identity.
THEIR STORY
Sparkling Bubbles
Cascade ICE is a zero-calorie sparkling water brand born in Everett, Washington. Known for its wide variety of fruit-forward flavors and health-conscious credentials—including gluten-free, sugar-free, and caffeine-free options—the brand is positioned as a refreshing alternative in the saturated beverage market. Their portfolio spans Original Sparkling Water, Caffeinated Lines, USDA Organic variants, and Naturals in 2-liter bottles. Cascade ICE is widely available across major grocery chains in the U.S., appreciated for its clean ingredients and innovative packaging.
" SNA Communications brought unmatched creativity and precision to our Cascade ICE Sparkling Water campaign. Their ability to seamlessly integrate celebrity engagement, influencer marketing, and experiential activations during Oscars Week truly elevated our brand visibility. The team was proactive, strategic, and a joy to work with—delivering results that far exceeded our expectations. We’re incredibly proud of the partnership and look forward to future collaborations. "
ANGELA DUNN
BUSINESS MANAGER, UNIQUE BEVERAGE COMPANY—CASCADE ICE
THE CHALLENGE
Cascade ICE set out to accelerate brand visibility and generate growth among lifestyle-driven consumers by expanding its presence beyond traditional retail settings and into the entertainment spotlight. The objective was to spark top-of-funnel discovery, transforming casual curiosity into lasting brand loyalty, while crafting an “ownable” cultural moment tied to Oscars Week. By aligning with pop culture and celebrity influence, the brand aimed to bridge the gap between functional refreshment and aspirational lifestyle.
THE SOLUTION
CHANNELS + SERVICES
SNA Communications designed and executed a full-funnel marketing strategy built around an immersive Oscars Week experience:
✓ Exclusive Oscars Week Activation
Hosted at the high-profile SNA Legacy Lounge at The Redbury Hotel in Hollywood, the event offered a premium showcase opportunity during one of the year’s most media-saturated weekends.
✓ Curated Brand Experience
A vibrant, playful display featured Cascade ICE's signature flavors—like Peach Mango, Lemonade, and Pink Grapefruit—in an Instagrammable setup that attracted high foot traffic and organic content creation.
✓ Talent & Influencer Marketing
Celebrity tastemakers such as BooBoo Stewart, Dove Cameron, Fivel Stewart, Sarah Drew, MyAnna Buring, Simon Quarterman, and Karen David amplified brand awareness with their presence and social media engagement.
✓ Strategic PR & Media Outreach
Proactive press engagement secured top-tier media placements in lifestyle, entertainment, and beverage trade verticals.
✓ Partnership Amplification
A synchronized content push across Cascade ICE’s owned channels (social, web, and email) maintained consistent messaging and maximized exposure.
RESULTS
The Cascade ICE Oscars Week campaign propelled the brand into a new era of cultural relevance and consumer engagement, generating widespread attention across earned, owned, and social platforms. With over 75 million media impressions, 28 million social media impressions, and a true reach of 9.6 million unique users, the campaign delivered impressive results. Engagement soared with 1.2 million interactions and more than 50 influencer-generated posts, supported by 15+ celebrity appearances and brand mentions. By anchoring the activation in Hollywood’s biggest week, Cascade ICE transcended its category—transforming from a refreshing beverage into a lifestyle staple and proving the power of strategic, celebrity-driven experiential marketing.
PERFORMANCE
75M+
28M+
1.2M
MEDIA IMPRESSIONS
SOCIAL MEDIA IMPRESSIONS
ENGAGEMENTS
8.5M
40+
50+
TRUE REACH
MEDIA PLACEMENT
CELEBRITY + INFLUENCER CONTENT POSTS
SIMON QUARTERMAN x CASCADE ICE
KAREN DAVID x CASCADE ICE
