The Communications leveraged our relationship days before the appearance at Rocket Fizz located at 24300 Town Center #103, Valencia, CA 91355. The celebrity-driven campaign focus was on top-tier media ensuring a culturally relevant conversation. SNA secured camera crews from broadcast and editorial media for maximum coverage of Snooki's arrival to the Rocket Fizz, publicity stunt of Snooki interacting with Rocket Fizz products such as candies and soda pop alwhile every moment was a photo op, which created a visual campaign that was meticulously planned and flawlessly executed. The photo op was seamlessly integrated into the press. SNA strategically distributed the captivating video and photo content campaign of the appearance for major media placements with major broacast shows, editorial, and online coverage.