CASE STUDY

Snooki Pops In The Soda & Candy Shop

Rocket Fizz teamed up with SNA Communications to execute a high-impact, celebrity-driven experiential marketing campaign for Rocket Fizz Soda Pop & Candy Shop in partnership with Nicole “Snooki” Polizzi of MTV's Jersey Shore. In just a matter of days, SNA implemented a media blitz that positioned Rocket Fizz as a pop culture touchpoint across national entertainment media and social platforms.

ALL CASE STUDIES

THEIR STORY

A Sweet Start With A Pop

The Rocket Fizz Soda Pop and Candy Shops are a one stop shop for all of your soda pop and candy cravings. There are more than 500 different bottled soda pops manufactured from all corners of America, including some from other countries. The gigantic candy selection will launch you back in time to when you were a kid - even if you are over a hundred light years old. Rocket Fizz is also a place of nostalgia. There is a huge amount of vintage and humorous tin signs, concert posters, movie and television photos, retro gifts and gag gifts. The inventory is always expanding, just like outer-space. So rocket on over to the nearest Rocket Fizz and roam around our universe. But be careful of the “alien” Rocket Fizz empire co-founders, Rob and Ryan. Earthlings never know what those two might be up to.

THE CHALLENGE

Candy Crunch Time

With only days’ notice before Nicole “Snooki” Polizzi’s scheduled appearance, SNA Communications faced the challenge of rapidly mobilizing a comprehensive media and publicity strategy. The goal was to generate national attention for Rocket Fizz’s new Valencia location by leveraging Snooki’s peak cultural relevance. The activation needed to attract substantial foot traffic, secure major media placements, and create viral content—all while working against a tight timeline and ensuring the event felt organic, high-energy, and brand-aligned.

Key Challenges Included:

Extremely limited lead time (less than 72 hours) to plan and execute the campaign.
Creating high-impact visibility for a relatively new store location.
Leveraging Snooki’s appearance for maximum earned media value.
Driving fan attendance and engagement with no prior promotional runway.
Ensuring seamless coordination between talent, media crews, and brand visuals.
Generating content that would resonate across traditional and digital platforms.

THE SOLUTION

Sweet Strategy, Bold Buzz

CHANNELS + SERVICES

COMMUNICATIONS

EXPERIENTIAL

TALENT + INFLUENCER NARKETING

TALENT + CELEBRITY PROCUREMENT

SNA Communications responded with a fast-paced, high-impact strategy that combined celebrity influence, media relations, and visual storytelling. Leveraging established relationships with top-tier media, SNA secured on-site coverage from major broadcast and editorial outlets. The campaign was designed to position Snooki’s visit as a photo-driven pop culture moment, transforming Rocket Fizz into a media-friendly set where every interaction—whether Snooki sipping soda or playfully posing with candy—became premium content. Carefully curated visuals were swiftly distributed across entertainment news outlets and social platforms, ensuring Rocket Fizz reached far beyond its local audience.

Key Strategic Actions:

Engaged national entertainment and news outlets with exclusive access to the appearance.
Coordinated live broadcast crews, photographers, and press to capture every moment.
Directed photo ops with Snooki interacting naturally with Rocket Fizz products for maximum visual appeal.
Crafted and disseminated a compelling multimedia content package for press syndication.
Integrated organic fan moments with planned media coverage to enhance authenticity.
Maximized exposure across TV, digital, and social channels through targeted distribution.