CASE STUDY

Oscar-Worthy Hydration

To celebrate the 84th Annual Academy Awards, O.N.E. Coconut Water partnered with Steve Nguyen & Associates (SNA Communications) for a high-impact, experiential campaign during Oscars Week 2012. This unique activation at the SNA Legacy Lounge Gifting Suite positioned O.N.E. as a wellness-forward brand, connecting with Hollywood’s top actors, directors, producers, influencers, and media through a curated hydration experience that embodied the brand’s ethos: MOVE. DRINK. GIVE.

ALL CASE STUDIES

THEIR STORY

ONE NATURAL EXPERIENCE

O.N.E. Coconut Water is a beverage company with a deep commitment to the Earth and its people. Their products are responsibly sourced and harvested, filtered naturally and packaged in TetraPaks. O.N.E. is devoted to programs that help educate people worldwide about issues of hydration. At O.N.E., they believe that the success of their company can, and will, be in harmony with environmental stewardship and good corporate citizenship. One. Natural. Experience.

"Partnering with SNA for our Oscars Week campaign was a game-changer for O.N.E. Coconut Water. Their team executed a flawless full-funnel strategy—blending communications, talent and influencer marketing, and experiential activation to deliver powerful brand visibility and engagement. The event not only aligned perfectly with our mission but also created authentic connections with cultural influencers and Hollywood tastemakers. SNA’s creativity, relationships, precision, and strategic vision exceeded every expectation."

CHRISTOPHER COOK

VP OF MARKETING, O.N.E. COCONUT WATER

THE CHALLENGE

Growing The Tinseltown Market

O.N.E. Coconut Water sought to increase visibility and brand alignment with health-conscious, trendsetting consumers, particularly within the entertainment and lifestyle sectors. The challenge was to create a meaningful, memorable experience that would cut through the noise of Oscars Week — a saturated media and celebrity-driven environment — and stand out in a way that both engaged and educated.

ABC'S GREY'S ANATOMY

SARAH DREW

HBO'S WESTWORLD

SIMON QUARTERMAN

NETFLIX'S THE WITCHER

MYANNA BURING

THE SOLUTION

Cracking The Hollywood Market

CHANNELS + SERVICES

COMMUNICATIONS

EXPERIENTIAL

TALENT + INFLUENCER NARKETING

TALENT + CELEBRITY PROCUREMENT

To break through the clutter of Oscars Week and authentically connect with Hollywood’s wellness-minded tastemakers, SNA designed and executed an immersive brand activation for O.N.E. Coconut Water at the SNA Legacy Lounge Gifting Suite, held at The Redbury Hotel in Hollywood. Rather than relying on traditional PR tactics, we crafted a high-touch experience centered around a vibrant, wellness-focused Hydration Station—serving as both a refreshment hub and a storytelling platform. The installation offered an ideal space for influential attendees to hydrate, engage, and experience the brand’s message firsthand. Our multi-channel strategy—combining influencer engagement, event marketing, and targeted digital amplification—ensured that the reach extended far beyond the event itself, cementing O.N.E. Coconut Water’s reputation as a go-to organic hydration brand in the entertainment space.

Key Activation Elements:

Signature Hydration Station: A dynamic, branded experience spotlighting O.N.E.’s hero products with bold visuals and eco-friendly design.
Celebrity + Influencer Engagement: Featured talent included
– Sarah Drew (Grey’s Anatomy)
– Booboo Stewart (Twilight Saga)
– Fivel Stewart (The RECRUIT)
– Simon Quarterman (HBO’s WestWorld)
– Karen David (ABC’s Galavant)
– MyAnna Buring (Twilight Saga, Netflix’s The Witcher)
– and many more stars from award-nominated films and hit series.
Social Buzz Opportunities: A custom photo moment via ShutterBooth encouraged content creation and organic sharing on Instagram, Twitter, and Facebook.
Strategic Media Outreach: Coordinated media placement and email blasts drove buzz across entertainment, lifestyle, and wellness press.
Lifestyle Brand Integration: Paired with complementary offerings like Shoemint, Beautymint, and Prasad Skincare to enhance the premium experience.
On-Site Content Creation: Engaged talent in candid moments and product integrations to generate authentic, high-value media assets for extended campaign life.