CASE STUDY

Altos Vibes, Bravo Lives

To kick off BravoCon 2023 with an unforgettable moment of culture, flavor, and celebrity glamor, Olmeca Altos Tequila, a Pernod Ricard brand, partnered with SNA Communications for an exclusive experiential collaboration with Emmy-winning Bravolebrity Phaedra Parks. The campaign centered around Phaedra's highly anticipated 50th Birthday Dinner Party at Michelin Chef Akira Back’s Yellowtail inside the Bellagio Hotel in Las Vegas. With an A-list roster of Bravo stars and national media coverage, this bespoke brand activation delivered Olmeca Altos Tequila into the spotlight of pop culture’s most fervent fans.

Phaedra Parks Enjoys Olmeca Altos Tequila

ALL CASE STUDIES

THEIR STORY

Parks And Pour: A Perfect Mix

Olmeca Altos Tequila is an award-winning tequila brand created by two world-renowned bartenders and a Maestro Tequilero. With a commitment to sustainability and craft, Olmeca Altos uses 100% Blue Agave from Los Altos in Jalisco, Mexico. Their tequilas—crafted with traditional methods and aged in ex-bourbon barrels—are recognized for their quality and smoothness, especially in premium cocktails like the Margarita.

THE CHALLENGE

Raising The Bar During BravoCon

Olmeca Altos Tequila, a brand rooted in artisanal craftsmanship and authenticity, aimed to increase its cultural relevance and elevate its presence in the celebrity and lifestyle space. With BravoCon 2023 as the perfect stage, the challenge was to break through a crowded media and influencer landscape during one of the most high-energy entertainment weekends of the year. The brand sought a dynamic, high-profile partnership that would align with its premium identity, spark media buzz, and authentically integrate Olmeca Altos into pop culture moments. It was essential that the experience feel exclusive yet approachable, while maximizing reach across digital, social, and traditional platforms.

Key Challenges:

Position Olmeca Altos Tequila as the premium tequila of choice within celebrity and entertainment circles
Align the brand with a culturally relevant, high-visibility event that resonates with BravoCon audiences
Deliver a bespoke, immersive experience that reflects the brand’s quality and craftsmanship
Strategically integrate the product into a luxury lifestyle setting without feeling overly commercial
Generate widespread media coverage and organic social amplification across top-tier platforms
Navigate the coordination of multiple celebrity talent schedules, publicists, and brand partners to ensure seamless execution
Achieve measurable impact across earned media, social reach, and brand engagement metrics

THE SOLUTION

Serving Strategy With A Twist

CHANNELS + SERVICES

COMMUNICATIONS

EXPERIENTIAL

PARTNERSHIPS + ACTIVATIONS

TALENT + INFLUENCER MARKETING

DIGITAL MARKETING

To bring Olmeca Altos Tequila’s vision to life, SNA Communications designed a full-scale experiential campaign anchored around a culturally resonant and star-studded moment: Phaedra Parks’ 50th Birthday Dinner Party during BravoCon weekend. Leveraging its deep expertise in celebrity partnerships, experiential strategy, and high-impact media, SNA curated a bespoke activation that positioned Olmeca Altos at the heart of the celebration. The event took place at Michelin-starred Chef Akira Back’s Yellowtail at The Bellagio in Las Vegas, blending elevated culinary experiences with custom-crafted tequila cocktails. The collaboration was seamlessly executed by SNA in close partnership with Pernod Ricard’s Strategic Brand Communications team and Phaedra Parks’ publicist, ensuring authenticity, brand alignment, and cultural credibility at every touchpoint.

Key Solutions Implemented:

Conceptualized and executed a premium, invite-only birthday celebration featuring Bravo’s biggest stars
Partnered directly with Phaedra Parks and her publicist to align the brand with her milestone celebration
Curated an immersive Olmeca Altos cocktail experience featuring hand-crafted signature drinks
Produced a high-touch event in collaboration with Michelin-starred Chef Akira Back at Yellowtail Las Vegas
Managed end-to-end event production, from creative strategy and experiential design to on-site execution
Integrated the brand organically into the experience through event signage, cocktail menus, photo ops, and talking points
Collaborated with the Strategic Brand Communications team at Pernod Ricard for seamless brand messaging
Coordinated a high-profile guest list including Teresa Giudice, Vicki Gunvalson, Shereé Whitfield, Taylor Armstrong, Toya Bush-Harris, and others
Developed and implemented a media strategy to secure national, entertainment, and lifestyle coverage