
PARTNERSHIPS + ACTIVATIONS
OLMECA ALTOS TEQUILA + PERNOD RICARD
CASE STUDY
660M+
MEDIA IMPRESSIONS
18+
MEDIA PLACEMENTS
7M+
EARNED SOCIAL MEDIA
IMPRESSIONS

THE OBJECTIVE
A Partnership with Olmeca Altos Tequila, a Pernod Ricard brand with The Real Housewives of Atlanta and Married to Medicine star, Phaedra Parks for her 50th Birthday Dinner Party at Michelin Chef Akira Back's Yellowtail Las Vegas at The Bellagio to kick off BravoCon. Phaedra and her Bravolebs Friends including Teresa Giudice, Vicki Gunvalson, Toya Bush-Harris, Sheree Whitfield, Taylor Armstrong, and so many more enjoyed a curated hand-crafted Olmeca Altos Tequila cocktails.
THE SOLUTION
SNA, renowned for its expertise in experiential partnerships, seized a remarkable opportunity for perfect collaboration with OLMECA ALTOS TEQUILA and PHAEDRA PARKS to kick off BravoCon with. SNA delivered an end-to-end experiential partnership activation communication program and events services, encompassing conception, strategy, creative management, and execution.
SNA's Communications, Events, and Partnerships + Activations teams worked with the Strategic Brand Communications at Pernod Ricard and PR Representative for the Olmeca Altos Tequila collaborating with Phaedra Parks' Publicist for a fully immersive experience. With a focus on celebrity-driven Top-Tier events, celebrity, food, beverages and entertainment media campaign, SNA ensured the event became a cultural touchpoint in the celebrity and entertainment arena. From media placement to the event activation at Michelin Star Chef Akira Back at Yellowtail Las Vega at The Bellagio in Las Vegas and post-event press coverage in both for national, local, and international coverage. SNA orchestrated a seamless and impactful campaign surrounding this sensational event.

THE IMPACT
Phaedra Parks' friends Teresa Giudice, Luis Ruelas, Jennifer & Bill Aydin, Shereé Whitfield, Taylor Armstrong, Toya Bush-Harris, Mercedes Javid, and many more bravolebrities came to celebrate Phaedra's 50th Birthday Dinner Party Presented by Olmeca Altos Tequila. We received premium coverage on Entertainment Tonight, EXTRA! TV, The Sun, The Messenger, Page Six, The Source, The Culture Report, and many more.