A comprehensive, multi-touchpoint strategy was developed to elevate Icelandic Glacial™’s visibility within the entertainment space while reinforcing its premium positioning across culture-driving platforms.

 

SNA Communications identified and executed a high-impact product integration strategy, partnering with the production team of the hit CBS series The Big Bang Theory. Strategic placement across multiple episodes organically introduced the brand to a mainstream, highly engaged television audience, reinforcing the lifestyle narrative and enhancing long-term brand recall.

 

To extend reach beyond scripted media, experiential and influencer-driven opportunities were activated through premium event partnerships. Icelandic Glacial™ served as the exclusive water partner for high-profile gatherings including the John Varvatos event, where celebrity attendees such as Amy Adams and LL Cool J engaged with the product, and the Kentucky Derby Ladies Luncheon, hosted by lifestyle personality Courtney Sixx. These events created content-rich environments for talent interaction, press coverage, and social amplification.

 

A layered approach to talent and influencer marketing was also employed to drive authentic endorsements and encourage social engagement. Customized audience targeting across social channels ensured that both new and existing consumers were reached with relevant, brand-aligned messaging.

 

The result was a full-funnel brand integration effort that leveraged entertainment, celebrity affinity, and experiential touchpoints to drive awareness, spark purchase intent, and build long-term cultural equity for Icelandic Glacial™.