
COMMUNICATIONS + EVENTS
GRAND MARNIER PRESENTS MAGIC JOHNSON'S
MOUNT RUSHMORE SUPER BOWL BASH 2024
CASE STUDY

SUPER BOWL BASH 2024
MAGIC JOHNSON'S MOUNT RUSHMORE
AT THE POODLE ROOM IN THE NEW FOUNTAINEBLEAU LAS VEGAS
COURTESY OF JADE UMBRELLA
FEBRUARY 10, 2024
THE OBJECTIVE
Position the GRAND MARNIER PRESENTS MAGIC JOHNSON'S MOUNT RUSHMORE SUPER BOWL BASH 2024 event as the leading event on the eve of Super Bowl LVIII Weekend at The Poodle Room at The Fountainebleau Las Vegas, the newest resort on the strip on February 10, 2024.
270M+
MEDIA IMPRESSIONS
103+
MEDIA PLACEMENTS
TBD
EARNED SOCIAL MEDIA IMPRESSIONS

THE SOLUTION
SNA Communications teamed up with Jade Umbrella & Kelly K PR for our collective expertise in public relations and events, seized a remarkable opportunity for perfect alignment with GRAND MARNIER PRESENTS MAGIC JOHNSON'S MOUNT RUSHMORE SUPER BOWL BASH at the Poodle Room at the newest resort on the strip, The Fountainebleau Las Vegas. Collaborating with Fat Cats Live! in support of The Yes Society and Fountainebleau's PR team, SNA delivered an end-to-end communication program, events services, talent & influencer marketing, celebrity wrangling, media relations, strategy, red carpet management, and execution.
SNA's Communications, Events, and Public Relations + Activations teams worked with Jade Umbrella, Kelly K PR, Fountainebleau Las Vegas, The Yes Society, and Grand Marnier for a fully immersive experience. With a focus on celebrity-driven Top-Tier events, music, sports and entertainment media campaigns, SNA ensured the event became a cultural touchpoint during the biggest sports weekend of the year, Super Bowl LVIII Weekend. From pre-event promotion to the live event activation at Fountainebleau Las Vegas and post-event press coverage in both for national, local, and international coverage. SNA orchestrated a seamless and impactful campaign surrounding this sensational event with its partners.

THE IMPACT
Magic Johnson hosted the Mount Rushmore Super Bowl Bash Presented by Grand Marnier with celebrity friends that include Leonardo DiCaprio, Glen Powell, Harry Shum Jr., Keyan Safyari, French Montana, Lance Bass, and many more came to celebrate the Super Bowl LVIII Weekend for a good cause near and dear to Magic Johnson's heart. We received premium coverage on Entertainment Tonight, EXTRA! TV, E! News, People, Us Magazine, OK! Magazine, InTouch Weekly, Life & Style Weekly, Page Six, Sports Feen, Observer, Rolling Out and many more.