CASE STUDY

Launching Aces & Angels Foundation To Benefit The Families Of Fallen Firefighters Partnership

Aces & Angels Foundation entrusted SNA to develop PR strategy for a dynamic partnerships + activations and digital media marketing campaign blended with red carpet media for an experiential fundraiser, the Aces & Angels Celebrity Poker Tournament—a landmark charitable event fundraiser to benefit the families of fallen firefighters in Southern California. Hosted by Kim, Kourtney, and Khloe Kardashian alongside Bruce and Kris Jenner, the event united celebrity, philanthropy, and strategic communication at the iconic Playboy Mansion, sponsorship and promotional support from iHeartRadio and luxury brands.

Aces & Angels Celebrity Poker Tournament at The Playboy Mansion hosted by The Kardashians

ALL CASE STUDIES

THEIR STORY

Harnessing The Power Of Generosity To Give Critical Support to Families of Fallen Firefighters

Aces & Angels Foundation is a non-profit organization founded to honor and support Professional Firefighters who risk their lives in service. With a mission to raise awareness and provide financial aid to families of fallen heroes, the foundation sought a high-profile platform to amplify its cause. Aces & Angels hosts charity galas, fundraisers, and experiences to benefit the Orange County Professional Firefighters Association Fallen Firefighters Relief Fund, Los Angeles County Firemen’s Benefit & Welfare Association, and Los Angeles Firemen’s Relief Association Widows, Orphans & Disabled Firemen’s Fund.

Aces & Angels Celebrity Poker Tournament hosted by The Kardashians Jenners

"I have personally known Steve for over a decade. He was and still is, my “Go To Guy” for all my Public Relations, Red Carpet Media, Experiential, Product Placement, and much more. Steve greatly exceeded my expectations by turning out a record 100+ media outlets at my Aces & Angels Celebrity Poker Tournament at eg Playboy Mansion that was hosted by Kim Kardashian, Khloe Kardashian, Kourtney Kardashian, Kris Jenner & Bruce Jenner. Steve and his team took care of all Red Carpet Management, Celebrity Wrangling (us bringing Derek Hough, Brody Jenner, etc), freeing me up to produce a very successful event and one that all who were fortunate to attend will never forget."

MICHAEL EAKMAN

FOUNDER, ACES & ANGELS FOUNDATION

THE CHALLENGE

Building Powerful Fundraiser With A Limited Budget For Maximum Impact

Aces & Angels Foundation entrusted with launching one of the most exclusive charity events of the year, despite significant constraints—most notably, the limited number of media outlets allowed on the Playboy Mansion premises. The team needed to deliver high-impact coverage while carefully curating the guest list and managing logistics for talent, VIPs, and media. The goal was to engage affluent communities and reach donors through precise demographic targeting, all while positioning the Aces & Angels mission at the forefront.

After successfully leveraging partnership assets through 104.3MYfm, a iHeartRadio Station, the Aces & Angels team partnered with SNA to maximize the impact of those existing partnership by finding a cost-effective way to generate new partnerships and creative assets to supercharge both paid search and earned media to drive donor outreach.

KIM KARDASHIAN

KOURTNEY KARDASHIAN

KHLOE KARDASHIAN

DEREK HOUGH

BILLY BURKE

THE SOLUTION

Building A Solution For Paid Partnership Powered By Influencer Creative-Driven Impact

CHANNELS + SERVICES

COMMUNICATIONS

EXPERIENTIAL

TALENT + INFLUENCER MARKETING

PARTNERSHIPS + ACTIVATIONS

DIGITAL MEDIA MARKETING

MEDIA STRATEGY + PLANNING

CAMPAIGN MANAGEMENT

SNA Communications recognized a unique opportunity to transform a high-profile charity event into a media powerhouse, leveraging celebrity influence and a targeted communications strategy to deliver unmatched visibility and support for the Aces & Angels mission.

Originally, media presence at the Playboy Mansion was strictly limited due to venue restrictions, making broad coverage a logistical challenge. SNA reimagined the approach by crafting a high-impact communications and red carpet strategy that emphasized quality and exclusivity, ensuring maximum reach with minimal onsite presence. We secured record-breaking approval for media outlets, giving the event unprecedented exposure while respecting the venue’s limitations.

Instead of relying solely on traditional press tactics, we tapped into the powerful draw of A-list celebrities and coordinated exclusive interviews with Kim Kardashian, Khloe Kardashian, Kris Jenner, and Bruce Jenner for Access Hollywood, hosted by Maria Menounos. These interviews offered a personal, emotional lens through which the public could connect with the cause.

By orchestrating strategic RSVPs and talent management, we curated a red carpet lineup that included Billy Burke, Dane Cook, Maria Menounos, Shannon Elizabeth, Colby O'Donis, and more—each appearance amplifying the event’s star-studded appeal. We also added dynamic entertainment with live performances from Grammy-nominated artist Colby O'Donis and emerging R&B talent Alia, further enhancing the guest experience and media coverage.

SNA adopted a comprehensive talent-driven combined philanthropic communications and experiential model gave SNA the flexibility to integrate purpose with entertainment, boosting donor engagement and securing top-tier sponsorships from 104.3 MYFM, Simon G, CardPlayer, and CurtisCo Watches. The result: a transformative, influencer-powered campaign that turned a single evening into a far-reaching philanthropic movement.