COMMUNICATIONS + EVENTS + PARTNERSHIPS + ACTIVATIONS
EVERY MONDAY MATTERS X OFFICEMAX
CASE STUDY
FAMOUS CUPCAKES
KEISHA AND FOREST WHITAKER
SPEAKS ABOUT EDUCATION AT THE EVERY MONDAY MATTERS 'OUR SCHOOLS MATTER' PROGRAM
COURTESY OF RUSS WEAKLAND
THE OBJECTIVE
SNA (formerly TPGPR) spearhead the launch of the Every Monday Matters Foundation 'Our Schools Matter Sponsorship Program' in collaboration with OfficeMax at SmashBox Studios, hosted by Keisha and Forest Whitaker. The primary goal of this initiative was to generate widespread awareness across communities in education.
1.7B+
MEDIA IMPRESSIONS
187+
MEDIA PLACEMENTS
103M+
SOCIAL MEDIA IMPRESSIONS
PARTNERSHIPS + ACTIVATIONS
EVERY MONDAY MATTERS X OFFICEMAX
OUR SCHOOLS MATTER PROGRAM LAUNCH
COURTESY OF EVERY MONDAY MATTERS
THE SOLUTION
The Communications, Events, Partnerships, and Activations team seamlessly aligned Every Monday Matters with esteemed partners like Jet Blue, Patron, Rock & Republic, Kim Vo Salon, Freshology, guardNOW, AOK Clothing, and more. Our comprehensive campaign, encompassing events, communications, and strategic partnerships, targeted top-tier education and business media, while also incorporating entertaining elements to ensure cultural relevance. Co-Founder and CEO Matthew Emerzian, alongside co-hosts Forest Whitaker and wife Keisha Whitaker, passionately spoke about the organization's mission to implement curriculum in schools, addressing various critical issues such as disabilities and teen suicide.
The launch event exuded a whimsical ambiance with captivating black and pink décor, complemented by Patron bars, interactive games, purposeful art installations, and DJ Tony Okungbowa from The Ellen Degeneres Show providing live music. The highlight of the night was a lively auction hosted by E! News' Ashlan Gorse, featuring inspiring speeches from Keisha and Forest Whitaker. The groundbreaking experiential marketing activation, the Our Schools Matter Program, brought together additional talent, red carpet communications, and other services, making it a one-of-a-kind experience. The pink carpet welcomed a roster of notable guests, including Director Garry Marshall, Jesse Williams (Grey's Anatomy), Julie Benz (Buffy The Vampire Slayer), Ashley Argota (Austin & Ally), Edi Gathegi (Twilight), Monique Coleman (Disney's High School Musical), BooBoo Stewart (Twilight: New Moon), Cat Sadler (E! News), Tommy Davidson, Tia Carrere (True Lies), and many more.
THE IMPACT
The launch of the program proved to be a resounding success, expanding its reach to diverse cultural touchpoints. The collaboration between Every Monday Matters, OfficeMax, Patron, JetBlue, Keisha Whitaker, Forest Whitaker, and other enthusiastic supporters resonated with new audiences and garnered significant media placements in both education and extended communities. Prominent A-List entertainment television shows such as Entertainment Tonight, The Insider, Access Hollywood, EXTRA! TV, E! News, FOX, TheCW, KTLA5, and ABC featured the initiative, while editorial and digital media outlets like Oprah.com, Us Weekly, HollywoodLife, FashionPatrol, Forbes, The Wall Street Journal, NY Post, Life & Style, OK!, DailyMail, and Star further amplified its visibility. The comprehensive media coverage allowed the brand to generate widespread awareness on a national, local, and international level, making a significant impact in the lives of millions of viewers.
EVERY MONDAY MATTERS X OFFICEMAX
COMMUNICATIONS + EVENTS +PARTNERSHIPS + ACTIVATIONS
EVERY MONDAY MATTERS X OFFICEMAX
LAUNCHES 'OUR SCHOOLS MATTER' PROGRAM
COURTESY OF RED CARPET ROXY
THE BROADCAST MEDIA
EXTRA
FOREST WHITAKER INTERVIEW AT THE EVERY MONDAY MATTERS X OFFICEMAX OUR SCHOOLS MATTER EVENT
RUSS WEAKLAND
BOOBOO STEWART ON THE EVERY MONDAY MATTERS PINK CARPET
ALL NATURAL
CELEBRITIES ARRIVE ON THE EVERY MONDAY MATTERS PINK CARPET
