CASE STUDY
Every Monday Matters Foundation In Partnership With OfficeMax Launches 'Our Schools Matter Program'
SNA Communications successfully spearheaded the launch of the Every Monday Matters Foundation's "Our Schools Matter Sponsorship Program", in collaboration with OfficeMax, with a high-impact, experiential activation event hosted by Keisha and Forest Whitaker at Smashbox Studios in West Hollywood. The goal: amplify awareness around educational equity and mental health through curriculum integration, talent engagement, and national media visibility.
THEIR STORY
Every Monday Matters X OfficeMax
Every Monday Matters began as a book by Matthew Emerzian and Kelly Bozza, later evolving into a nonprofit focused on inspiring individuals to make a difference. The organization addresses youth empowerment through curriculum addressing self-worth, disabilities, and mental health in school systems.
OfficeMax is a leading provider of products, solutions and services for the workplace, whether for business or at home. The OfficeMax mission is simple: We provide workplace innovation that enables our customers to work better. The company provides office supplies and paper, print and document services, technology products and solutions, and furniture to businesses and consumers. OfficeMax consumers and business customers are served by approximately 29,000 associates. OfficeMax has been named one of the 2013 World's Most Ethical Companies, and is the only company in the office supply industry to receive Ethics Inside® Certification by the Ethisphere Institute.
"SNA has been an essential expert resource. They're not just an agency out to spend our marketing dollars—they want to know both the bottom-line and social impact. Their strategic approach was pivotal in launching Our Schools Matter Program."
MATTHEW EMERZIAN
CEO & FOUNDER, EVERY MONDAY MATTERS
THE CHALLENGE
Despite its powerful mission and the success of its book, Every Monday Matters faced the critical challenge of breaking through a crowded nonprofit landscape to gain widespread recognition and engagement. With limited visibility in mainstream media and minimal brand awareness among corporate sponsors, the organization needed to elevate its presence in both educational and cultural conversations. The challenge was twofold: to effectively communicate the relevance and urgency of its school-based curriculum addressing issues like mental health and inclusion, and to create a launch moment that would resonate with both community stakeholders and national media—transforming a grassroots mission into a nationally recognized movement.
KEISHA & FOREST WHITAKER
TIA CARRERE
BOOBOO STEWART
ASHLEY ARGOTA
JESSE WILLIAMS
THE SOLUTION
CHANNELS + SERVICES
To meet the moment and maximize impact, SNA developed a comprehensive 360-degree communications and experiential campaign designed to elevate Every Monday Matters into the national spotlight. The strategy centered around blending cultural cachet with purpose-driven storytelling to create an unforgettable brand experience. From media strategy and influencer engagement to immersive event production and strategic partnerships, every touchpoint was designed to spark visibility, inspire action, and drive home the campaign’s educational and social mission.
Core campaign elements included:
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Celebrity-hosted pink carpet launch at Smashbox Studios, led by Forest and Keisha Whitaker
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Partnerships & Sponsorships with OfficeMax, JetBlue, Patron, Rock & Republic, Kim Vo Salon, and others
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Live DJ set by Tony Okungbowa (The Ellen DeGeneres Show) and interactive, mission-driven art installations
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Comprehensive Communications blitz across education, lifestyle, entertainment, and corporate responsibility outlets
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Experiential & Talent + Influencer Marketing and tactical highlights:
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Whimsical black-and-pink décor with immersive brand moments
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Talent appearances from Jesse Williams, Julie Benz, Catt Sadler, BooBoo Stewart, Tia Carrere, and more
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Aligned influencers, celebrities, and sponsors under one cohesive, impact-first narrative
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This full-funnel approach transformed a one-night event into a culturally relevant, values-led campaign with lasting reach.
THE RESULTS
The Our Schools Matter campaign delivered sweeping results across broadcast, digital, and social platforms—establishing Every Monday Matters as a powerful voice in education and purpose-driven culture. National television coverage on CBS2, KCAL9, ABC’s On the Red Carpet, NBC's Access Hollywood and EXTRA! was amplified by editorial features in major outlets such as Oprah.com, Us Weekly, E! News, Entertainment Tonight, The Insider, OK! Magazine, and The Wall Street Journal. Online visibility surged with placements on Yahoo! omg!, Fashion Patrol, IMDb, and ContactMusic, while talent like Forest and Keisha Whitaker, Jesse Williams, and Monique Coleman drew red-carpet buzz. The campaign generated over 42 million broadcast impressions, 75 million+ online impressions, and 27 million+ social media views, with 2.4 million engagements and a true reach of 12.6 million individuals. With an earned media value exceeding $1.3 million, the initiative not only launched a vital educational program—it became a benchmark for how cause marketing, celebrity influence, and immersive storytelling can drive cultural and social impact.
PERFORMANCE
1.7B+
187+
103M+
MEDIA IMPRESSIONS
MEDIA PLACEMENTS
SOCIAL MEDIA IMPRESSIONS
KEISHA & FOREST WHITAKER
COURTESY OF RUSS WEAKLAND
EVERY MONDAY MATTERS OUR SCHOOLS MATTER PROGRAM
KEISHA WHITAKER
COURTESY OF RED CARPET ROXY
EVERY MONDAY MATTERS OUR SCHOOLS MATTER PROGRAM
THE BROADCAST MEDIA
EXTRA
FOREST WHITAKER INTERVIEW AT THE EVERY MONDAY MATTERS X OFFICEMAX OUR SCHOOLS MATTER EVENT
RUSS WEAKLAND
BOOBOO STEWART ON THE EVERY MONDAY MATTERS PINK CARPET
ALL NATURAL
CELEBRITIES ARRIVE ON THE EVERY MONDAY MATTERS PINK CARPET
