CASE STUDY
CAPTURING MARKET SHARE WITH AN AUDIENCE-CENTRIC BRANDFORMANCE STRATEGY LAUNCHING THE BODYWORKS ULTIMATE TOOLBOX FROM MUTHA® & CERĒ
In celebration of Sexual Health Awareness Month, luxury skincare brand MUTHA® and physician-backed sexual wellness company CERĒ joined forces to create a groundbreaking collaboration: the Bodyworks Ultimate Toolbox. Designed as an elevated self-care and intimacy experience, this partnership positioned both brands at the forefront of a growing wellness movement, emphasizing empowerment, education, and luxury in sexual health.
THEIR STORY
Helping Customers Forge Their Own Path to Sexual Wellness—In a World That Still Whispers When It Should Celebrate.
MUTHA® is known for redefining luxury skincare with clean, high-performance formulas rooted in clinical results and empowerment. CERĒ, founded by OB/GYN Dr. Amir Marashi, designs pleasure tools shaped by anatomical precision and medical science to close the orgasm gap and champion sexual well-being.
Both brands share a mission to serve women boldly—with purpose, pleasure, and self-confidence. Their collaboration was a natural evolution in the beauty and wellness space, blending touchable results with untouchable confidence.
"SNA is a great business partner that functions as an extension of our internal marketing department. I truly feel that the entire SNA team has Cerē’s best interest at heart. I appreciate that SNA always has such a positive can-do attitude and care for their clients, treat your company as a prized possession, and that they provide great data insights to round out their communications and public relations expertise. Our industry is not an easy one to break into—the SNA team relished in the challenge, ensured the best paid and earned media opportunities were a priority—they secured media coverage that spanned from SELF to Well+Good. Thankful to have worked with a great partner and looking to continue to work with this team."
AUBTIN DEILAMI
DIRECTOR OF SALES & OPERATIONS, CERĒ
THE CHALLENGE
Despite growing cultural conversations around sexual health, pleasure and intimacy remain underrepresented—and underfunded—in mainstream wellness marketing. Key objectives include:
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Launch a premium, co-branded product offering: the Bodyworks Ultimate Toolbox.
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Generate awareness and positive brand association for both MUTHA® and CERĒ within the luxury beauty and sexual wellness industries.
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Drive engagement during Sexual Health Awareness Month via PR, social media, and influencer outreach.
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Destigmatize conversations around pleasure and sexual health through a medically-informed, beauty-forward campaign.
THE SOLUTION
CHANNELS + SERVICES
To bring the Bodyworks Ultimate Toolbox to life, SNA Communications delivered a bold, stigma-shattering campaign that celebrated intimacy as a core part of self-care. We crafted a distinctive brand voice that merged MUTHA’s luxe skincare ethos with CERĒ’s medical authority, positioning the collaboration as both empowering and essential.
Through a full-funnel media strategy, we:
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Developed compelling and strategic press materials that framed the product's dual clinical and sexual wellness value as aspirational and educational
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Positioned the Bodyworks Toolbox as a must-have for modern self-care, emphasizing empowerment, confidence, and health
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Expert insights from Dr. Amir Marashi, CERĒ’s founder and board-certified gynecologist to give the campaign credibility and medical authority
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Executed a targeted digital PR campaign, reaching luxury beauty editors, wellness influencers, and medical lifestyle publications
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Activated social media influencers and wellness advocates to drive authentic conversations
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Delivered targeted outreach to beauty editors, wellness media, and digital lifestyle platforms
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Amplified storytelling across Instagram, TikTok, YouTube, and Google to spark engagement and drive traffic
Monitored and amplified social conversations, driving traffic to MUTHA and CERĒ's e-commerce platforms
RESULTS // THE IMPACT
SNA Communications delivered a high-impact launch that seamlessly blended media relations, brand storytelling, and influencer marketing to position MUTHA x CERĒ as pioneers in luxury sexual wellness. Through strategic messaging, expert positioning, and a bold, unapologetic creative approach, we transformed a product launch into a cultural conversation. Our services included end-to-end campaign development, press kit creation, media pitching, influencer seeding, and full-scale social amplification. The result across platforms like Instagram, YouTube, X, Facebook, and Google—making this collaboration one of the most buzzworthy, empowering, and press-worthy campaigns of the year.
PERFORMANCE
51.1M+
MEDIA IMPRESSIONS
2.6M+
SOCIAL MEDIA IMPRESSIONS
