CASE STUDY

Clean Skin, Clear Strategy

SNA Communications launched a high-impact partnership and activation for Dermalogica Clean Start during the MTV Video Music Awards pre-celebration at L.A. Live. This innovative activation combined influencer engagement, talent integration, experiential marketing, and an integrated communications strategy to amplify the brand's mission: empowering teens to achieve their healthiest skin. The campaign successfully connected the skincare brand to young adult consumers, generating buzz and authentic engagement across media and social platforms.

ALL CASE STUDIES

THEIR STORY

Rooted In Skin Health

Dermalogica Clean Start was created as a groundbreaking skincare line designed specifically for teenagers and young adults. Backed by Dermalogica's legacy of skin health, the product line features a blend of medicated ingredients and soothing botanicals across eight high-performance products. The brand aimed to disrupt the teen skincare space by providing real solutions with trusted, dermatologist-approved formulations.

THE CHALLENGE

Getting New Customers In Front Of MTV VMA Audience

To break through the saturated skincare market and authentically reach Gen Z and young millennial audiences, Dermalogica Clean Start needed an attention-grabbing, culturally relevant campaign. The brand sought to:

Build awareness and differentiate Clean Start in a competitive space.

Engage a young, trend-savvy audience.

Establish credibility with influencers, media, and talent.

Drive social media buzz and earned media coverage.

"When we started working with SNA Communications, we did not know what to expect, so we were outstandingly surprised when we started generating media placements for us from the activations. They have exceeded our expectation. The team was very professional and organized, which makes the process seamless."

STEPHANIE ENRIQUEZ

GLOBAL & DOMESTIC BRAND MANAGER, DERMALOGICA

THE SOLUTION

The Big Picture Solution

CHANNELS + SERVICES

Partnership + Activation: A dynamic sponsorship at the MTV Video Music Awards week, specifically during the pre-show celebration at L.A. Live. This aligned Clean Start with pop culture and music influencers.

Immersive Brand Experience: A bold, colorful exhibition educated celebrities, influencers, and media about the Clean Start product range, featuring interactive touchpoints and compelling visual storytelling.

Talent + Influencer Marketing: Targeted talent outreach brought in music artists, TV stars, and social media influencers, including cast members from FOX's GLEE, ABC's Revenge, Dancing With The Stars, Lil Twist, Caity Lotz, Rick Malambri, and more.

Integrated Communications Strategy: Amplification through traditional and digital PR, social media, email blasts, and website features, along with curated media outreach to beauty, lifestyle, entertainment, and wellness publications.