CASE STUDY

Octet Productions — The 2021 Inaugural Gospel Celebration

To mark the inauguration of President Joe Biden and Vice President Kamala Harris, Octet Productions, in partnership with Terk Entertainment Group, presented the 2021 Inaugural Gospel Celebration — a virtual, COVID-compliant, star-studded gospel concert. Hosted by Anthony Anderson and aired globally via pay-per-view and streaming platforms, this event was more than a musical showcase; it was a cultural milestone that unified audiences and brought healing during the height of the pandemic.

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THEIR STORY

Harnessing The Purest Tasting Water On Earth™

Founded in 2015, Octet Productions is a full-service entertainment company committed to delivering meaningful, high-quality content across film, television, and live events. Led by industry veteran Chuck & Bree West, Octet is known for its “Octet Pretty” productions and partnerships with leading networks including BET, Lifetime, and UMC. Their collaboration on the 2021 Inaugural Gospel Celebration demonstrated their strength in combining artistry, logistics, and purpose-driven storytelling.

"Partnering with SNA Communications during the COVID-19 pandemic was nothing short of extraordinary. Their team brought unmatched strategy, creativity, precision, and heart to every aspect of the Inaugural Gospel Celebration, helping us navigate unprecedented challenges with confidence and purpose. Together, we delivered a powerful, unifying livestream that reached millions and left a lasting impact. SNA’s vision and unwavering commitment truly made all the difference."

CHUCK WEST

FOUNDER & OWNER, OCTET PRODUCTIONS

THE CHALLENGE

Going Beyond Premium Hydration

Octet Productions faced the formidable task of producing a large-scale, inspirational event entirely virtually amidst the restrictions of the COVID-19 pandemic. The celebration needed to honor the historic inauguration of President Joe Biden and Vice President Kamala Harris during a time of national division, social unrest, and global health crisis. The challenge extended beyond logistics—it required capturing the gravity of the political moment while resonating with a diverse, multicultural audience across various faiths, age groups, and digital platforms. Additionally, the production had to be meticulously designed to meet COVID-19 safety protocols without compromising artistic excellence or emotional impact. Beyond the celebration itself, the event also served as a critical fundraising initiative for the National Baptist Convention’s “I’m In” campaign, aimed at addressing healthcare disparities in underserved communities.

THE SOLUTION

The Icelandic Glacial™ Four-Step Solution

CHANNELS + SERVICES

COMMUNICATIONS

EXPERIENTIAL

CONCERTS + LIVE STREAMING

TALENT + INFLUENCER MARKETING

To meet the moment with meaning and impact, the National Baptist Convention partnered with Terk Entertainment Group and Octet Productions to present The Encore Gospel Celebration of Unity—a fully virtual, COVID-compliant event designed to uplift, heal, and inspire. Featuring internationally acclaimed gospel artists and beloved celebrity figures, the celebration united voices of hope from across the nation, delivering powerful performances that resonated with viewers during a time of widespread uncertainty and social division.

Produced for both domestic and international audiences, the event was streamed globally via broadcast distribution and pay-per-view platforms. More than just a musical experience, it served as a fundraising initiative for the National Baptist Convention’s I’M IN campaign—a strategic program focused on closing healthcare and technology gaps in underserved African American communities highlighted by the pandemic.

SNA Communications led the media planning, communications, and execution of a dynamic campaign that skillfully blended entertainment, faith, and civic pride. Hosted by the magnetic Anthony Anderson, the celebration featured an impressive roster of talent, including special guest presenters Morris Chestnut, Taraji P. Henson, Lamman Rucker, and gospel legend Shirley Caesar. Musical performances by Tasha Cobbs Leonard, Fred Hammond, Marvin Sapp, Tye Tribbett, Hezekiah Walker, Le’Andria Johnson, and many more captivated viewers across every screen.

This landmark program became a cultural touchstone and a standout of the 2021 Inauguration season. SNA’s strategic communications campaign secured exclusive media placements and widespread coverage, ensuring the event's reach, visibility, and significance were felt nationwide—and beyond.