CASE STUDY

Launch Subscription-Based Fan Engagement Direct-To-Consumer

SNA Communications partnered with JamShip to launch an innovative subscription-based fan engagement service, leveraging IVR (interactive voice response) technology to connect celebrities directly to their fanbase via personalized phone calls. The inaugural campaign was led by none other than Kim Kardashian, aligning perfectly with her media persona and vast social following. The campaign broke new ground in celebrity-fan interaction and became a cultural touchstone despite launching during the media-saturated week of Michael Jackson's passing.

ALL CASE STUDIES

THEIR STORY

Going Beyond Powerful Connections

JamShip was built to revolutionize fan engagement by offering real-time, exclusive voice messages from celebrities, musicians, and athletes. The platform’s goal was to bypass traditional media and bring updates directly “from their lips to your phone.”

SNA Communications sought a flagship talent to debut this platform. Kim Kardashian, then at the peak of her "Keeping Up With The Kardashians" fame and already dominating Twitter, was the ideal choice. Her desire to connect directly with fans and her massive online presence made her a perfect match for JamShip’s debut.

"Working with SNA Communications was a game-changer for JamShip. Their strategic vision, flawless execution, and ability to cut through a saturated media landscape helped us launch with massive impact—even during one of the most challenging news cycles in entertainment history. Partnering with Kim Kardashian through SNA’s leadership positioned JamShip as a true innovation in celebrity-fan engagement. We couldn’t have asked for a more powerful and culturally resonant debut."

BRIAN NEAL

CCO & CO-FOUNDER, JAMSHIP

THE CHALLENGE

A Call Worth Hearing

PARTNERSHIPS + ACTIVATIONS

JAMSHIP X KIM KARDASHIAN

SNA Communications was poised to launch JAMSHIP, a groundbreaking subscription-based fan engagement platform that leveraged interactive voice response (IVR) technology to deliver thousands of personalized phone calls from celebrities to fans in real time. However, the launch coincided with an intensely saturated media cycle—Michael Jackson’s hospitalization and eventual passing—making it a particularly challenging week to break through the noise. The task was multifaceted: introduce a completely new and unfamiliar tech platform to a celebrity-obsessed but digitally skeptical audience, establish immediate cultural credibility, and secure standout media coverage in a news cycle dominated by one of the most iconic figures in pop history. Additionally, SNA needed to identify and align the brand with the ideal celebrity partner—one whose lifestyle, digital reach, and global influence matched the platform’s disruptive vision. The ultimate objective was to generate massive awareness, drive immediate subscriber conversions, and position JamShip as a revolutionary force in fan interaction.

Launch a new, unproven tech platform—JAMSHIP—during a historically competitive news cycle marked by Michael Jackson’s hospitalization and death.
Introduce an unfamiliar subscription-based service to a celebrity-focused but cautious consumer audience.
Identify and align the brand with talent that authentically reflected JamShip’s lifestyle-driven ethos, while boasting significant social and global reach.
Generate top-tier media coverage and cultural relevance despite overwhelming entertainment news saturation.

Drive high-impact brand awareness, real-time fan engagement, and paid subscriber growth within the first week of launch.

ACCESS HOLLYWOOD

COURTESY OF NBCUNIVERSAL

KIM KARDASHIAN DEBUTS NEW MESSAGE SERVICE WITH JAMSHIP

THE SOLUTION

Investing In Growth

CHANNELS + SERVICES

COMMUNICATIONS

EXPERIENTIAL

PARTNERSHIPS + ACTIVATIONS

TALENT + INFLUENCER MARKETING

DIGITAL MARKETING

PAID SEARCH

PAID SOCIAL

SEO & CONTENT MARKETING

SNA Communications implemented a comprehensive, multi-phase communications and marketing strategy to position JamShip as a cultural and technological breakthrough. Guided by deep insights into the celebrity, entertainment, and tech spaces, the campaign unfolded in three phases—soft launch, official launch, and sustained momentum—to strategically build awareness, interest, and demand. At the heart of the campaign was securing Kim Kardashian, the most photographed woman in the world and a social media powerhouse, as the face of JamShip. Her direct involvement and voice added instant credibility and excitement.

Before launch, SNA defined clear KPIs tied to media impressions, fan engagement, and subscriber conversion. An integrated campaign spanned broadcast, digital, social, and influencer channels, with Kim personally announcing JamShip across Twitter and media outlets. Top-tier placements were secured across Access Hollywood, Entertainment Tonight, EXTRA!, The Insider, NBC, IMDb, and more, creating a widespread media footprint. Social media amplification, creative messaging, and advanced targeting ensured maximum exposure, while Access Hollywood's premiere of Kim’s “first listen” message served as a critical cultural flashpoint. As interest and the user base grew, SNA deployed remarketing tactics, additional content, and influencer activations to drive continued engagement and fan loyalty.

Three-Phase Strategy: Executed in soft launch, official launch, and sustained momentum phases to build awareness, interest, and long-term engagement.
Celebrity Talent Alignment: Partnered with Kim Kardashian, aligning her personal brand with JamShip's voice-driven tech to spark immediate credibility and fan excitement.
Cross-Channel Campaign Execution: Leveraged a full suite of platforms—broadcast, digital, social, and influencer networks—to reach diverse, high-impact audiences.
Tier-1 Media Placement: Secured major features across Access Hollywood, Entertainment Tonight, EXTRA!, The Insider, NBC Bay Area, Hollywire, OMG! Yahoo, and IMDb.
Message Amplification: Kim introduced JamShip through Twitter and teased exclusive content, including her first personalized message addressing rumors about Reggie Bush.
Exclusive Media Premieres: Orchestrated a “first listen” launch moment with Access Hollywood, framing JamShip as a must-have insider experience.
Audience Growth & Engagement: Deployed remarketing, social media retargeting, and content updates as the user base expanded to maintain interest and drive conversions.
KPI-Driven Execution: Goals tied to impressions, reach, and subscriptions guided channel selection and content strategy throughout the campaign lifecycle.