CASE STUDY
Runway Dreams To Sex And The City Scenes
To introduce designer David Alexander’s Spring/Summer 2010 collection to the U.S. fashion market, SNA Communications crafted a multi-platform launch strategy that blended classic runway appeal with celebrity buzz. With a show-stopping debut at L.A. Fashion Week, the "Love Me If You Dare" collection captivated fashion buyers, Hollywood insiders, and global media. From Megan Fox’s Rolling Stone cover to placements in Sex and the City 2, the campaign turned a runway moment into a red carpet phenomenon.
THEIR STORY
A Designer's Vision Sewn in Stardust
David Alexander Fashion is a modern luxury label rooted in classic Hollywood glamour and 1920s Art Deco aesthetics. Known for bold silhouettes and high-voltage styling, Alexander’s designs fuse refined structure with edgy sex appeal—making him a go-to for fashion-forward celebrities and stylists. With a growing cult following, his star was rising fast—and the U.S. market was ready.
SNA seamlessly executes our entire communications and PR strategy with incredible skill and expertise. Our experience working with SNA has been incredible from start to finish. They understood our brand and language. Their creative vision, strategy, clear direction, and deep understanding of brand marketing and content marketing allowed me to bring my best design work forward. Collaborating with their team felt effortless and inspiring. We consider the SNA team an extension of our company—truly a standout partnership.
DAVID ALEXANDER
FOUNDER & DESIGNER, DAVID ALEXANDER
THE CHALLENGE
In a city saturated with fashion events and celebrity designers, David Alexander needed more than a runway show—he needed a media moment. The brand aimed to:
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Launch the "Love Me If You Dare" collection in the U.S.
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Drive purchase intent and global brand awareness
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Secure red carpet visibility and celebrity wear
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Stand out during the crowded L.A. Fashion Week calendar
THE SOLUTION
CHANNELS + SERVICES
SNA Communications led a traditional yet powerfully executed fashion PR campaign, combining:
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High-profile fashion show activation at the Los Angeles Theatre
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Targeted celebrity and influencer seeding (including Ashlee Simpson, Shayne Lamas, and Kim Kardashian)
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Secured media placements across print, broadcast, and digital, including New York Post, PaperMag, Apparel News, and WWD, and so many more.
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Leveraged star-studded visibility with Megan Fox wearing David Alexander on the cover of Rolling Stone, and dresses featured in Sex and the City 2
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Curated an immersive runway experience for media, buyers, and tastemakers—followed by an exclusive afterparty at Rivera & Rivera Gallery
THE IMPACT BEYOND RESULTS
The Love Me If You Dare campaign made an unforgettable mark on the U.S. fashion landscape, positioning David Alexander as a bold and glamorous designer to watch. Through SNA’s deep-rooted relationships in fashion and entertainment and a high-impact PR strategy, the campaign secured 63+ earned media placements, igniting widespread buzz across celebrity circles, fashion media, and social platforms. A show-stopping runway debut at Los Angeles Fashion Week, viral footage, and red carpet moments propelled the brand into the spotlight. The results: over 110 million media impressions, 9.6 million social media impressions, 500,000+ digital engagements, and a true reach of 6.1 million. Coverage in Rolling Stone, California Apparel News, Life & Style, Paper Magazine, and the New York Post cemented David Alexander’s presence as a designer who merges Hollywood spectacle with high-fashion allure.
PERFORMANCE
110M+
9.6M+
500K
MEDIA IMPRESSIONS
SOCIAL MEDIA IMPRESSIONS
ENGAGEMENTS
6.1M
63+
30+
TRUE REACH
MEDIA PLACEMENT
TALENT + INFLUENCER ATTENDANCE
