CASE STUDY

THE FUTURE OF WEARABLE
PERFORMANCE

SNA Communications led a full-scale fashion tech communications campaign for Intelligent Threads, a revolutionary performance wear brand created by functional medicine expert Brian Burzynski. The goal: to shift public perception, build trust in wearable recovery technology, and drive digital and retail traction. The strategy blended PR, media placement, influencer partnerships, and storytelling to deliver an innovative, science-backed message to millions.

ALL CASE STUDIES

THEIR STORY

Stitching Science Into Wearable Recovery

Brian Burzynski, D.PSc., SRM, developed Intelligent Threads after more than 20 years in functional medicine, working with pro athletes and everyday individuals to correct structural imbalances in the body. His wearable technology, powered by Myo-E® (Myo-Equilibration), is built into chemical-free dryfit clothing that realigns the body’s structure, improves circulation, reduces soreness, and supports optimal muscle function—without external power or sensors.

Used by elite athletes such as NFL’s Justin Houston, pro golfer Tom Byrum, and MLB’s Asa Lacy, the Intelligent Threads line is redefining how people recover, train, and live.

THE STRATEGY

Threading The Needle Into Visibility

Despite its groundbreaking benefits, Intelligent Threads faced several hurdles:

Limited consumer awareness of wearable wellness technology
Skepticism about the effectiveness of non-electronic recovery wear
Minimal media visibility in a saturated fitness fashion market

A need to educate consumers about the science behind Myo-E®

THE SOLUTION

Growing Brand Equity In A New Category

CHANNELS + SERVICES

COMMUNICATIONS

SEO

PAID SEARCH

PAID SOCIAL

CONTENT CREATION

SNA Communications implemented a high-impact, multi-tier strategy:

Media Relations & Earned Coverage: Secured features in health, fashion, tech, and parenting outlets
Retail PR & Product Placement: Drove placement in national and regional fitness media
Influencer & Talent Marketing: Activated athletes, trainers, CrossFit gym owners, and public figures
Podcast Launch Support: Co-branded “It’s a Body Structure Thing” to expand expert reach

Content Production: Designed social graphics, testimonials, articles, and email campaigns

VIRAL SUCCESS

The Intelligent Threads campaign delivered measurable success across visibility, engagement, and credibility. With over 2.3 million media impressions and 5.1 million social media impressions, the brand significantly expanded its digital footprint. Engagement topped 312,000 across platforms, while strategic influencer activations generated over 45 high-impact posts. Website traffic surged by 215%, and the launch of the It’s a Body Structure Thing podcast attracted 8,000 monthly listeners, reinforcing the brand's authority in wearable wellness. Through targeted storytelling, expert endorsements, and powerful media placements, Intelligent Threads successfully positioned itself as a breakthrough innovation in performance wear—bridging science, fashion, and function for athletes and everyday consumers alike.

PERFORMANCE

2.3M+

5.1M+

312K

MEDIA IMPRESSIONS

SOCIAL MEDIA IMPRESSIONS

ENGAGEMENTS

4.6M+

215%

TRUE REACH

WEBSITE TRAFFIC

GROWTH

" With SNA we realized they were a game-changer partner for Intelligent Threads. Their team understood our DNA from day one and translated it into powerful education that resonated across media, retail, and influencer spaces. They not only elevated our brand awareness but also helped us educate the public on the science behind our technology in a way that truly connected. "