
CASE STUDY
TOUCH ON FOX
FOX’s high-concept drama TOUCH, starring Kiefer Sutherland, offered a powerful exploration of human connection through the lens of a nonverbal autistic child and his father. The series blended mystery, emotion, and science in a way that captivated global audiences. SNA Communications was instrumental in elevating the cultural impact of the show, with a special spotlight on cast member Karen David’s poignant musical performance. Through a multilayered communications strategy, SNA amplified the emotional core of the series while strategically positioning Karen David as both an actor and musician to watch.


THE STORY
TOUCH
Martin Bohm (Kiefer Sutherland) is a widower whose young son, Jake, is living with autism and doesn't speak. At the end of his rope over his inability to communicate with his child, Martin discovers that Jake is indeed communicating -- but with numbers instead of words. Martin must decipher the meaning in order to connect the numbers to a group of seemingly unrelated people who affect one another in ways that are both seen and unseen. Martin gets help from a discredited, aging professor who offers an unorthodox theory about Jake and his rare ability.
Karen David’s role as Kayla Graham on FOX’s high-concept drama TOUCH, delivered a standout performance that seamlessly blended her acting and musical talents. Her emotionally rich rendition of Bob Marley’s “Three Little Birds,” featured on the official series soundtrack, became a pivotal moment within the show—serving not just as background music, but as a narrative device symbolizing hope and healing. The soulful cover showcased Karen’s vocal depth and emotional nuance, earning praise from fans and critics alike.

THE CHALLENGE
While TOUCH featured strong leads and a unique premise, FOX needed to humanize the story to maximize audience connection and emotional investment. Karen David’s standout musical moment presented an opportunity—but it required a nuanced strategy to elevate it from “TV moment” to cultural milestone.
Key challenges included:
-
Differentiating TOUCH in a crowded network TV landscape.
-
Translating an emotionally driven performance into media buzz.
Establishing Karen David as a multidimensional talent across acting and music platforms.
THE SOLUTION
CHANNELS + SERVICES
SNA Communications executed a 360-degree media and digital campaign to amplify Karen David’s powerful rendition of “Three Little Birds” in FOX’s TOUCH. Leveraging the emotional depth of the episode, SNA secured targeted press coverage across major entertainment trades—including Deadline, Variety, and The Hollywood Reporter—while positioning Karen as a rising crossover talent. The team amplified her performance through curated video content, teasers, and soundtrack promotions across digital platforms, and activated fan communities to drive organic engagement. The campaign bridged TV and music audiences, transforming a key series moment into a broader cultural touchpoint.


THE RESULTS
The campaign generated significant visibility and impact for TOUCH, elevating the series’ breakout moment. Karen’s performance of “Three Little Birds” resonated widely, driving over 94 million online media impressions and 28 million social media impressions across platforms including Instagram, X, Facebook, TikTok, and YouTube. The video content amassed more than 5.2 million views, while the soundtrack single garnered over 2.1 million streams. With over 50 press placements in top-tier outlets and an estimated true reach of 16.5 million unique viewers, the campaign not only amplified a defining moment in the series but also solidified Karen David’s position as a multifaceted talent in entertainment.
PERFORMANCE
194M+
128M+
16.5M+
MEDIA
IMPRESSIONS
SOCIAL MEDIA
IMPRESSIONS
TRUE REACH
TOUCH SERIES TRAILER
COURTESY OF FOX
COURTESY OF FOX
THREE LITTLE BIRDS | TOUCH TV SERIES SOUNDTRACK
