CASE STUDY
Releasing Jamie Jones Solo Single
SNA Communications launched a successful, high-impact communications campaign to support the release of “Sunny,” the uplifting solo single by Grammy Award-winning Jamie Jones, lead vocalist of the iconic R&B group All-4-One. The campaign spanned traditional media, digital platforms, and key entertainment outlets, showcasing Jones’ enduring musical legacy and ability to uplift audiences during challenging times.
THEIR STORY
Legacy Artist Setting New Standard For R&B Music
THE AWARDS
Jamie Jones rose to international fame as the powerhouse voice behind All-4-One, the Grammy-winning R&B group responsible for beloved hits like “I Swear,” “I Can Love You Like That,” and “So Much In Love.” With a career spanning decades, Jones has garnered accolades from the Grammys, American Music Awards, and Billboard for both vocal and production achievements. In 2021, he returned to the spotlight with “Sunny,” a soulful, feel-good rendition of the Bobby Hebb classic, crafted to uplift spirits in the wake of a turbulent year.
Best Pop Performance by a Duo or Group with Vocal in 1995 for their hit single "I Swear."
THE CHALLENGE
Jamie Jones aimed to reignite his solo career with a positive, summer anthem that would connect with both longtime fans and new audiences. The challenge was reintroducing Jones as a solo artist, separate from his All-4-One legacy, while ensuring the new single “Sunny” broke through a saturated music media landscape to earn critical and public attention.
THE SOLUTION
CHANNELS + SERVICES
SNA Communications deployed a comprehensive music communications strategy grounded in traditional and digital media outreach:
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Crafted a compelling narrative around Jamie’s return as a solo artist and the emotional intent behind “Sunny.”
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Secured prominent placements in top-tier media including KTLA5, where Jones appeared live with Sam Rubin, Billboard, The Hype Magazine, Rated R&B, You Know I Got Soul, RNB Junkie, SoulTracks, and Worship 945, among others.
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Executed targeted pitches to entertainment trades, music outlets, and lifestyle media to amplify Jamie’s story and the single’s message.
Positioned Jamie’s comeback as both culturally resonant and musically timeless, tapping into nostalgic and emotional appeal.
IMPACT IS IN THE METRICS
The campaign delivered a powerful and resonant impact, successfully positioning Jamie Jones as a solo force in the music industry while celebrating his legacy with All-4-One. Through strategic media outreach and compelling storytelling, SNA Communications generated widespread visibility and meaningful engagement across digital and broadcast platforms. High-profile placements—including a live interview on KTLA5 with Sam Rubin and features in Billboard, Rated R&B, The Hype Magazine, and more—helped amplify Jamie’s message of hope and positivity. The release of “Sunny” achieved millions of impressions and streams, reinvigorating Jamie’s connection with longtime fans while attracting new audiences with its timeless appeal and emotional resonance.
PERFORMANCE
45M+
22M+
1.8M+
MEDIA
IMPRESSIONS
SOCIAL MEDIA
IMPRESSIONS
ENGAGEMENTS
8.6M+
776K+
2.1M+
TRUE TREACH
VIDEO STREAMS
FOR SUNNY
UPTICK IN STREAMING MUSIC (APPLE, SPOTIFY)
