CASE STUDY
ADAPTING IN REAL TIME WITH A MUSIC-FOCUSED STRATEGY
SNA Communications partnered with iconic R&B and pop vocal group ALL-4-ONE to craft a powerful narrative and media campaign surrounding the release of their seventh studio album, No Regrets. With a legacy built on chart-topping hits and harmonious vocals, the goal was to revitalize their brand in the modern media landscape while leveraging their Grammy Award-winning credibility. The campaign resulted in a compelling resurgence that captured new audiences and re-engaged loyal fans across the globe.
COURTESY OF PEAK RECORDS / ALL-4-ONE
THEIR STORY
Legacy Artist Setting New Standard For R&B Music
THE AWARDS
Best Pop Performance by a Duo or Group with Vocal in 1995 for their hit single "I Swear."
ALL-4-ONE, known worldwide for timeless classics like "I Swear" and "I Can Love You Like That", emerged from the Antelope Valley and Mojave regions of California. Comprising Jamie Jones, Delious Kennedy, Alfred Nevarez, and Tony Borowiak, the group has sold over 22 million records worldwide. Since their debut in the early 1990s, they have become synonymous with vocal excellence and romantic ballads, earning a Grammy Award and cementing their status as one of R&B’s most beloved acts.
Their 2009 album, No Regrets, marked a return to their musical roots while embracing contemporary themes. Released under Peak Records, it featured a blend of original material and covers, including the emotionally charged single "When I Needed an Angel", which supported Donate Life America, and a heartfelt rendition of Westlife’s "If Your Heart’s Not in It".
THE OBJECTIVE
Despite their storied past and ongoing musical output, ALL-4-ONE faced the challenge of reconnecting with a modern audience unfamiliar with their legacy. The digital media landscape had shifted drastically since their initial rise to fame, requiring a fresh approach to content distribution, fan engagement, and visibility across streaming platforms and social media channels.
THE SOLUTION
CHANNELS + SERVICES
SNA Communications developed and executed a comprehensive entertainment media relations and digital strategy tailored to ALL-4-ONE’s strengths. Our approach included:
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Revitalized press materials and a modern digital press kit.
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National press outreach to music, lifestyle, and entertainment media.
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Strategic partnerships with nostalgic and legacy music outlets.
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A social media campaign leveraging all four members’ voices to tell the story of No Regrets, with behind-the-scenes content, fan-driven Q&As, and track previews.
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Video content campaigns highlighting the making of the album and its philanthropic ties.
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Coordination of media interviews and digital features across platforms such as Billboard, People, Essence, iHeartRadio, and Apple Music.
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Partnerships with iHeartRadio, iHeartMedia, Donate Life America and OneLegacy.
IMPACT IS IN THE METRICS
ALL-4-ONE’s No Regrets campaign proved that legacy artists can thrive in a modern media landscape when armed with a music-forward, narrative-driven strategy. By blending entertainment, trade, digital, and alternative television outreach, the campaign successfully bridged generational gaps and connected the group’s timeless sound with today’s audiences. Central to this effort were the emotionally resonant singles “My Child” and “When I Needed an Angel”—the latter supporting Donate Life America and reinforcing the group’s philanthropic values.
PERFORMANCE
90M
4.2M
65%
MEDIA
IMPRESSIONS
SOCIAL MEDIA
IMPRESSIONS
UPTICK IN PLAYS OF
LEGACY HITS DURING CAMPAIGN WINDOW
ALL-4-ONE ARRIVE AT THE SIMON G SPRING BLING BENEFIT THE LILI CLAIRE FOUNDATION
KRIS JENNER, KHLOE KARDASHIAN, VANESSA LACHEY, & ALL-4-ONE AT THE SIMON G SPRING BLING BENEFIT THE LILI CLAIRE FOUNDATION AFTER PARTY
THE RESULTS
Legacy Artist Setting New Standard For R&B Music
The campaign secured high-profile placements on leading media platforms including Entertainment Tonight, E! News, KTLA, AOL Music, Billboard, and Hollywire, reinforcing ALL-4-ONE’s credibility while introducing No Regrets to new ears. Across the digital sphere, the results were undeniable: over 90 million online media impressions and more than 4.2 million social media impressions across Instagram, Facebook, X (formerly Twitter), TikTok, and YouTube. Notable coverage in Vibe, ET Online, and Apple Music’s New Music Daily further elevated the group’s visibility.
Streaming platforms saw a measurable uptick in engagement, with legacy tracks enjoying a 65% increase in plays, while renewed demand for live performances signaled a successful cultural reintroduction. The No Regrets campaign didn’t just promote an album—it reignited a movement. Through intentional storytelling and strategic execution, SNA Communications helped ALL-4-ONE reaffirm their place in the musical canon and create a fresh chapter in their storied career.
" SNA Communications provided outstanding PR support throughout the No Regrets album campaign. Their team secured impactful press coverage and helped facilitate a meaningful partnership with iHeartRadio and Donate Life California. Their strategic efforts were instrumental in driving visibility and expanding the reach of the project. We truly valued their dedication and expertise. "
HANNA JONES
TALENT MANGER, ALL-4-ONE
