At the heart of the Bryant / Draper campaign was a meaningful commitment to advancing men’s mental health. Through a strategic partnership with Movember, the leading global men’s health charity, SNA Communications created a purpose-driven platform that blended fashion with emotional wellness.

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This campaign was more than a product launch—it was a call to action for modern men to embrace vulnerability, express themselves authentically, and prioritize mental well-being.

 

Key Initiatives:

 

• Authentic Alignment with Movember
  Our Communications, Partnerships, and Activations team led a deeply researched and purpose-focused collaboration with Movember. This initiative served to ground the fashion collection in a larger social mission that addressed anxiety, depression, and self-doubt among men.
   

• Taylor Draper as Movember Spokesperson & Ambassador
  As both founder of Inherent and a mental health advocate, Taylor Draper became a visible and relatable face of the campaign. By courageously sharing his personal journey, he inspired open, honest conversations and helped dismantle harmful stigmas around masculinity.
   

• Community Engagement & Mental Health Education
  Through a series of thoughtfully curated:

  • Speaking engagements

  • Educational panels

  • Grassroots events
     

• Taylor and the Inherent team connected with diverse audiences across the country, providing tools, hope, and support to those navigating mental health challenges.
   

• Style as a Vehicle for Wellness
  Messaging centered around the idea that “dressing well can be an act of self-care.” By emphasizing how personal style contributes to self-esteem and emotional resilience, the campaign helped redefine what it means to be strong and confident today.
   

The result was a campaign that didn’t just launch a collection—it sparked a movement. One that empowered men to show up fully, both in their wardrobes and their lives.