CASE STUDY
Skin Health Success
SNA Communications led a pioneering communications, celebrity, and influencer marketing campaign for SKN Beverly Hills, the dermatologist-developed skincare line founded by Board-Certified Dermatologist Dr. Vicki Rapaport. Leveraging clinical credibility and pop culture appeal, SNA strategically elevated SKN into a household name by executing high-visibility media, celebrity gifting lounges, and experiential activations with a diverse group of talent from music, film, and television.
THEIR STORY
Founded in 1987 by Dr. Marvin Rapaport and later led by his daughter, Dr. Vicki Rapaport, SKN Beverly Hills is a clinical-grade skincare brand born out of the prestigious Rapaport Dermatology clinic in Beverly Hills. Known for its innovative cleansers, moisturizers, and masks, SKN quickly became a favorite among celebrities and LA’s beauty insiders.
THE CHALLENGE
Despite the brand’s authenticity and dermatologist-developed credibility, SKN Beverly Hills faced challenges communicating directly to consumers in a crowded skincare market. With an early-mover advantage, it needed to differentiate itself from emerging influencer-created brands and penetrate lifestyle, entertainment, and youth-driven markets.
" Steve really has his fingers, toes, and elbows on the pulse of what’s next. Working with SNA Communications was nothing short of transformative — they didn’t just elevate SKN Beverly Hills, they brought it to life in pop culture, beauty media, and digital media. From red carpet appearances to influencer activations and high-impact press coverage, they made both me and my products feel like superstars. Their team understood how to seamlessly blend clinical credibility with celebrity appeal, and the results exceeded every expectation. ”
DR. VICKI RAPAPORT
BOARD CERTIFIED DERMATOLOGIST & FOUNDER, SKN BEVERLY HILLS
THE SOLUTION
ASHLEY GREENE (TWILIGHT) X THE SKN BEVERLY HILLS EXPERIENCE
CHANNELS + SERVICES
To overcome the challenge of breaking through to consumers in a competitive and influencer-saturated skincare market, SNA Communications designed and implemented a holistic, multi-channel brand strategy for SKN Beverly Hills. The campaign married science and celebrity, positioning SKN not just as a skincare line, but as a trusted, dermatologist-developed solution embraced by both experts and icons. By leveraging a strategic blend of media relations, talent and influencer partnerships, experiential activations, and digital visibility, SNA amplified SKN’s credibility and appeal. From product placements in top-tier media to gifting lounges at major entertainment events, the campaign seamlessly integrated clinical expertise with pop culture relevancy—sparking buzz, elevating brand awareness, and driving consumer demand.
Key Strategic Elements:
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Strategic Media Outreach
Positioned SKN as a leader in clinical skincare through earned media placements across beauty, wellness, lifestyle, and entertainment publications.
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Talent + Influencer Engagement
Collaborated with film, television, and music personalities—including Ashley Greene, Paula Abdul, and members of the Black Eyed Peas—via exclusive gifting suites and appearances.
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Experiential Marketing
Featured SKN in high-profile events such as the Teen Choice Awards Gifting Lounge and the American Music Awards Luxury Lounge, where celebrity attendees received curated product packages and media-facing assets.
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Product Education Integration
Highlighted SKN’s dermatologist-developed formulations and benefits through personalized consultations, sample experiences, and press material authored by Dr. Vicki Rapaport.
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Digital + E-Commerce Optimization
Drove traffic and purchase intent to loveyourskn.com and the Beverly Hills dermatology office through campaign-driven content and digital call-to-actions.
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Buzz-Building Content Creation
Generated social media-ready visuals, celebrity content, and behind-the-scenes assets to fuel organic sharing and influencer engagement.
DEFINING SUCCESS TRANSCENDING METRICS
The SKN Beverly Hills campaign delivered exceptional outcomes, firmly establishing the brand as a pioneer in dermatologist-developed skincare. Strategic media placements in VOGUE, Teen Vogue, Harper’s Bazaar, Cosmopolitan, RadarOnline, and E! Online amplified brand visibility and credibility across beauty, lifestyle, and entertainment sectors. Celebrity-driven activations at the Teen Choice Awards and American Music Awards gifting lounges sparked organic buzz and authentic endorsements from over 40 notable talents. The campaign generated over 280 million media impressions, 75 million social media impressions, and 2 million engagements across platforms, while driving a 420% increase in website traffic and resulting in multiple product sellouts. Most importantly, the campaign translated brand awareness into consumer action—creating meaningful, lasting connections between SKN and its growing community of skincare enthusiasts.
PERFORMANCE
280M+
75M+
25M+
MEDIA IMPRESSIONS
SOCIAL MEDIA
IMPRESSIONS
TRUE REACH
420%
50+
2M+
INCREASE WEB
TRAFFIC
CELEBRITY, TALENT, INFLUENCERS
ENGAGEMENT
THE MEDIA COVERAGE
VOGUE
TEEN VOGUE
HARPERS BAZAAR
MYSTYLE ON STYLE NETWORK
SKN BEVERLY HILLS
