COMMUNICATIONS
STEVE MCQUEEN BY INHERENT DRIVER COLLECTION
CASE STUDY
STEVE MCQUEEN BY INHERENT
STEVE MCQUEEN BY INHERENT
THE DRIVER COLLECTION VIDEO CAMPAIGN
COURTESY OF INHERENT
SEPTEMBER 12, 2022
THE OBJECTIVE
Introducing the Steve McQueen by Inherent Driver's Collection to the US Market, a must-have new men's capsule collection that fuses innovative digital menswear from Inherent with the iconic style of the "King of Cool," Steve McQueen. The strategic partnership celebrates McQueen's timeless influence in the fashion world and showcases the exclusive and stylish pieces in this limited-edition collection. SNA worked diligently to secure media placements for the highly anticipated launch, generating widespread coverage and excitement among fashion enthusiasts and Steve McQueen fans alike.
120M+
MEDIA IMPRESSIONS
129+
MEDIA PLACEMENTS
450+
TOTAL INFLUENCERS DISTRIBUTED
THE MEDIA
STEVE
MCQUEEN
BY INHERENT
IN THE MEDIA
THE SOLUTION
The primary objective of the Steve McQueen by Inherent launch was to promote the brand's mission of empowering men to embrace their personal style with confidence, while also driving conversations around men's mental health. Leveraging Steve McQueen's legendary status as the "King of Cool" and his impact on acting, race car driving, and philanthropy, the partnership perfectly aligned with both brands' ethos. Through a multi-touchpoint communications campaign, we engaged media to position the new collection as a must-have luxury apparel that encourages authentic self-expression and promotes open discussions on men's mental health.
The launch campaign kicked off in July with a high-impact announcement, followed by a sneak peek of the capsule collection at the Boys Republic-hosted Steve McQueen Car and Motorcycle Show on October 2. This event allowed consumers to shop the curated custom pieces and book personalized fitting appointments, creating an exclusive and interactive shopping experience.
To maximize visibility, we adopted a two-phased approach to earned media. In August, we announced the partnership through national, local, and trade media to generate initial awareness for the Steve McQueen by Inherent Driver Collection in the US market. Subsequently, we amplified the launch with the sneak peek event, further fueling excitement and coverage across various media outlets. This strategic and comprehensive communications strategy ensured that the Steve McQueen by Inherent partnership received extensive exposure and resonated with the target audience, positioning the collection as a must-have for men seeking both style and substance.
STEVE MCQUEEN BY INHERENT
INHERENT FALL/WINTER NYFW 22
THE RUNWAY SHOW
COURTESY OF INHERENT
SEPTEMBER 13, 2022
THE IMPACT
The successful debut of the brand's new collaboration, Steve McQueen by Inherent Driver Collection, garnered widespread media coverage, making headlines in national, local, and trade outlets across various industries. Prominent publications such as California Apparel News, WWD, The Garnette Report, Yahoo! Finance, Benzinga, and others showcased the exciting launch to the world. Additionally, esteemed broadcast channels such as CBS2, FOX40, FOX43, and NBC, along with radio stations like 95.3FM, contributed to the extensive media coverage. The collaboration also received attention from podcasts such as New Therory Podcast, fashion blogs like Heavy on Fashion and LA Enthusiast, as well as specialized outlets like Bamf Style and Colorado Springs Business Journal. The brand's innovative partnership caught the eye of licensing-focused publications including License Global and Licensing Source. The widespread media exposure solidified the Steve McQueen by Inherent Driver Collection as a highly anticipated and noteworthy addition to the fashion and lifestyle markets.
