ABOUT ALANA

Alana Norber is a dynamic, results-oriented media relations specialist with nearly 15 years of success in developing and implementing effective press strategies for globally-recognized clients in the consumer, health, food & bev, business/leadership, celebrity and non-profit spaces. Skilled in planning and executing long-term media goals, Alana has provided strategic media counsel and delivered key media results for client initiatives including national press announcements, product launches, fundraises, retailer growth, special events and celebrity media activations. 

 

Previously, Alana was a senior media specialist at Edelman in New York City where she implemented turnkey media tactics for clients in the health and wellness space with a focus on national consumer media. While at Edelman, Alana spear-headed media relations efforts for the launch of the American Lung Association's award-winning, national consumer initiative, LUNG FORCE. 

 

Past Food & Bev Clients: Applegate, Banza, Beliv, Bubble Foods, CookUnity, Dannon, HelloFresh Brands, HomeMade, Jenny Craig, Jovial Foods, Kevin's Natural Foods, LesserEvil Snacks, Lick Your Plate (cookbook), Love Grace Cold-Pressed Juices, Lundberg Family Farms,  Ocean's Tinned Fish, Oobli, re.Harvest, Slice, SimplyProtein, Sound Sparkling Teas, WILDE, Whisps Cheese Snacks